Gia Lai province focuses on specialty coffee branding

The Central Highlands province of Gia Lai – one of Vietnam’s coffee growing centres - is striving to develop its specialty coffee brand by focusing on increasing the quality and value of products. Over the past years, coffee production has contributed to creating direct and indirect jobs for hundreds of thousands of workers. As a result, the living standards of locals, including ethnic minorities, have gradually improved. VNA Photo: Hồng Điệp