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| Ba Na women weaving traditional brocade (Photo: VNA) |
Dak Lak (VNA) – Xi Thoai hamlet, Xuan Lanh commune of the central province of Dak Lak has shaped a unique cultural identity with the distinctive musical art form known as “Trong doi, cong ba, chieng nam” (Double drums, triple gongs, quintuple chieng).
The music is part of the cultural fabric of the Ba Na ethnic minority group, and together with traditional brocade weaving, have been recognised as national intangible cultural heritages since 2016.
The implementation of the Xi Thoai community-based tourism service project has helped preserve these cultural values while creating sustainable livelihoods, and higher incomes for local residents.
Preserving traditional values
The Trong Doi, Cong Ba, Chieng Nam Festival in Xi Thoai hamlet, which takes place at the end of January each year, attracts strong interest from both locals and visitors thanks to the distinctive artistic expressions of Ba Na culture.
A highlight of the event is the performance of traditional ritual excerpts combined with drum and gong music. Amid the mountains and forests, the resonant sounds of gongs blend with drum rhythms that are sometimes gentle and flowing, sometimes lively and vibrant, creating a unique cultural space at the start of the Lunar New Year.
Local resident So Dun Toan said this festival is the most anticipated cultural activity of the year, with artisans practising for months to present their best performances. It is not only a traditional cultural activity but also a source of pride for the community.
According to Huynh Anh Tuan, Chairman of the Xuan Lanh commune People’s Committee, the Ba Na ethnic people in Xi Thoai have gradually restored festivals and cultural heritage, turning them into community-based cultural tourism products, especially traditional dances and drum and gong performances.
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| Xi Thoai artisans perform gong and drum performance (Photo: VNA) |
Alongside gong-related activities, the locality also organises brocade weaving and traditional handicraft contests, culinary events and exhibitions of ethnic products, providing opportunities for exchange, learning, and cultural promotion.
Developing tourism to raise incomes
Xi Thoai hamlet has more than 200 households and around 600 residents, 95% of whom are Ba Na people. With support from local authorities, the tourism sector and international organisations, the hamlet has evolved from a mountainous cultural village in 2000 into a community-based tourism village in 2014, and was recognised in 2024 as a traditional brocade weaving craft village.
In the same year, with support from a Netherlands–Vietnam organisation, a community tourism cooperative with 14 members was established, offering cultural performances, brocade weaving experiences, traditional rice wine, sightseeing and outdoor activities for visitors.
Artisan Dinh Van May said participation in the cooperative has enabled him and other artisans to perform more frequently, helping spread Ba Na cultural values while earning additional monthly income.
Visitors have also been impressed. Ho Dinh Loi from Ho Chi Minh City said he was struck by the powerful gong performances in a majestic natural setting and hopes to return for an overnight stay to explore local tourism products more deeply.
Brocade weaving is another cultural highlight. Handwoven scarves, bags and skirts feature distinctive ethnic patterns. Once at risk of fading due to limited markets, the craft has been revived with official and social support, providing both income and cultural preservation.
Nguyen Thi Ri, a local artisan, said each pattern reflects Ba Na life and culture, requiring patience and skill to complete.
Le Van Khuong, head of the community tourism cooperative, said rural and agricultural tourism is increasingly attractive to visitors seeking authentic local experiences, offering opportunities for mountainous areas like Xi Thoai to promote culture and boost socio-economic development.
The Chairman of the Xuan Lanh Commune People’s Committee added that the community-based tourism model is a key step in harmonising cultural and natural potential. The commune will continue encouraging homestays, experiential tours, infrastructure investment and skills training to attract visitors, create sustainable jobs and improve local living standards./.
