Happy Vietnam (VNA)

Vietnam showcases cultural identity at Asian Festival in Bulgaria

The annual event is one of Bulgaria’s largest international cultural festivals, attracting more than 20,000 visitors, including local residents, international tourists and members of Asian communities living and working in the country.

Spreading Vietnamese cultural identity in digital space

In the context of deep international integration, cultural identity serves as both a “shield” against assimilation and a defining marker of a nation’s image. Protecting and promoting uniquely Vietnamese cultural values has therefore become a pressing task, particularly in an increasingly complex digital environment.

Strategy to help enhance Vietnam’s prestige, appeal on international arena

The target is set out in the Government’s strategy to promote Vietnam’s global image for the 2026–2030 period, with a vision to 2045, approved by the Prime Minister on January 27. The strategy underlines that promoting Vietnam's image abroad is not merely information activities, but a strategic "soft" tool serving the country's development.

Politburo Resolution No. 80: When national cultural identity becomes source of soft power

Resolution No. 80-NQ/TW of the Politburo on the development of Vietnamese culture consistently affirms the view that culture must be placed at the centre of development, serving simultaneously as the spiritual foundation of society, a development goal, and a key endogenous driver of national progress.