Total retail sales of goods and consumer service revenue reached an estimated 3.18 quadrillion VND (120.7 billion USD) during the January–May period, up 11.2% year-on-year.
Major policies have been introduced to strengthen the financial market and improve the role of SOEs. Notably, Politburo Resolution No.79-NQ/TW dated January 6, 2026 on State economic development requires SOEs to serve as the core force of the State economy, operate effectively under market principles and adopt modern, transparent governance standards with regional and international competitiveness.
The sharper crackdown is rapidly redrawing how online entertainment is distributed and consumed, while gradually reshaping public awareness and responsibility toward copyright protection.
Under a new circular, the exchange of greenhouse gas emission quotas and carbon credits is conducted on the domestic carbon credit exchange through the carbon trading system, which is interconnected with the national registration system.
The update by Australia’s Department of Agriculture, Fisheries and Forestry to its Biosecurity Import Conditions system (BICON) on April 10, officially setting out import conditions for Vietnamese pomelos, is regarded as a major milestone in market access efforts.
Across the Asia-Pacific, 60% of respondents own pets, while Vietnam’s pet ownership rate stands at 79%, among the highest in the region. Notably, 55% of Vietnamese pet owners have two or more pets, signalling that pet ownership has evolved from a hobby into a modern lifestyle choice.
The Vietnamese Government plans to pilot exchanges for crypto and digital assets starting from the second quarter of 2026, as part of efforts to bring the emerging market into operation.
Authorities are urgently rolling out measures to stabilise the market as surging input costs place unprecedented pressure on the retail market, with suppliers pushing for price hikes and supermarket systems striving to keep prices in check.
Since March 8, following the latest price adjustment by the Ministry of Industry and Trade (MoIT) and the Ministry of Finance (MoF), cases of fuel hoarding and queues for stockpiling have declined.
With the legal framework now in place and the pilot roadmap under way, the country’s crypto asset market is expected to gradually enter a more regulated development phase.
Japan–Vietnam Capital Fund, a Vietnam-focused investment fund co-managed by DBJ and SSI Asset Management (SSIAM), was set up to channel high-quality capital into Vietnam’s equity market, focusing on listed companies with strong governance, clear growth strategies and long-term investment potential.
Looking ahead to 2026, the tourism sector targets about 25 million international arrivals, 150 million domestic holidaymakers and total revenue of around 1.12 quadrillion VND (approximately 43 billion USD), reflecting its ambition to develop tourism into a spearhead economic sector in line with the Government's goals.
Modern retail infrastructure in Vietnam grew substantially, reaching 1,293 supermarkets and 276 shopping malls nationwide, complemented by 8,274 traditional markets. The expansion has transformed urban economy and driven a consumer shift toward modern retail formats.