Happy Vietnam (VNA)

Manufacturing, engineering drive hiring growth in H1: report

Manufacturing and engineering posted the strongest recruitment growth, with hiring demand surging 70% year-on-year, driven by production expansion, supply chain restructuring and sustained investment inflows in high-tech manufacturing.

New e-commerce law strengthens accountability across digital marketplace

Instead of focusing mainly on protecting consumers as previously, the Law on E-commerce clearly defines the legal responsibilities of all participants in the digital marketplace, including e-commerce platforms, businesses, online sellers, key opinion leaders (KOLs), key opinion consumers (KOCs) and affiliate marketers.

Hanoi ranked world's second friendliest city for services

The capital city was mentioned for friendly staff and service. Much of this warmth can be attributed to a deeply rooted culture of community and social harmony in Vietnam, with a rich tradition of hospitality culture.

Vietnam’s domestic carbon exchange launched

The carbon exchange creates a mechanism that enables businesses to optimise emission-reduction costs through trading emission quotas and carbon credits, encourages technological innovation, and supports sustainable development while maintaining the principle of not sacrificing the environment for economic growth.

Vietnam emerges as tourism hotspot on global map

According to online travel platform Agoda, searches for accommodation in Vietnam by Chinese travellers surged 164% year-on-year in the first five months of 2026, the fastest growth among international source markets.

Domestic consumption gains momentum as retail sales rise over 11%

Total retail sales of goods and consumer service revenue reached an estimated 3.18 quadrillion VND (120.7 billion USD) during the January–May period, up 11.2% year-on-year.

SOE equitisation urged to improve quality, attract foreign capital

Major policies have been introduced to strengthen the financial market and improve the role of SOEs. Notably, Politburo Resolution No.79-NQ/TW dated January 6, 2026 on State economic development requires SOEs to serve as the core force of the State economy, operate effectively under market principles and adopt modern, transparent governance standards with regional and international competitiveness.

Healthy digital content market in the making

The sharper crackdown is rapidly redrawing how online entertainment is distributed and consumed, while gradually reshaping public awareness and responsibility toward copyright protection.

Ministry establishes monitoring framework for carbon market

Under a new circular, the exchange of greenhouse gas emission quotas and carbon credits is conducted on the domestic carbon credit exchange through the carbon trading system, which is interconnected with the national registration system.

Vietnamese pomelos gain broader access to Australian market

The update by Australia’s Department of Agriculture, Fisheries and Forestry to its Biosecurity Import Conditions system (BICON) on April 10, officially setting out import conditions for Vietnamese pomelos, is regarded as a major milestone in market access efforts.

Vietnam’s pet care market emerges as lucrative investment opportunity

Across the Asia-Pacific, 60% of respondents own pets, while Vietnam’s pet ownership rate stands at 79%, among the highest in the region. Notably, 55% of Vietnamese pet owners have two or more pets, signalling that pet ownership has evolved from a hobby into a modern lifestyle choice.