Tourists prioritise nearby and safe destinations for summer 2026
Enhancing service quality, improving workforce skills and accelerating digital transformation will be crucial to strengthening the competitiveness of Vietnam’s tourism industry.
Vietnamese travellers seek nature, culture, discovery in summer 2026
According to the digital travel platform Agoda, travel searches by Vietnamese users show a clear shift toward lesser-known destinations offering more personalised and immersive experiences, spanning coastal, mountainous and cultural tourism.
Da Nang among Asia’s top nine summer destinations: Lonely Planet
Da Nang expects to welcome nearly 20 million domestic and international visitors in 2026, continuing to affirm its appeal as a dynamic and distinctive destination in Vietnam and the region.
Hue unveils vibrant summer festival series to draw April holiday crowds
From April 24 to May 2, the “Imperial Cuisine Space” at the Hue Imperial Citadel will open each afternoon, offering visitors an immersive culinary experience combining royal court gastronomy with traditional local flavours. The venue is expected to become a popular stop before evening tours of the citadel.