Enhancing service quality, improving workforce skills and accelerating digital transformation will be crucial to strengthening the competitiveness of Vietnam’s tourism industry.
Hanoi received an estimated 1.35 million visitors during the holidays, including more than 248,000 international arrivals (around 175,000 with overnight stays) and over 1.1 million domestic travellers. Total tourism revenue was estimated at over 5 trillion VND (189.7 million USD).
According to the Vietnam National Authority of Tourism (VNAT), more than 2 million international visitors arrived in December alone, up 15.7% year on year, pushing total arrivals for the year to a new high.