Tourists prioritise nearby and safe destinations for summer 2026
Enhancing service quality, improving workforce skills and accelerating digital transformation will be crucial to strengthening the competitiveness of Vietnam’s tourism industry.
Tourists surge during Hung Kings’ Commemoration Day, April 30–May 1 holidays
Hanoi received an estimated 1.35 million visitors during the holidays, including more than 248,000 international arrivals (around 175,000 with overnight stays) and over 1.1 million domestic travellers. Total tourism revenue was estimated at over 5 trillion VND (189.7 million USD).
International arrivals to Vietnam hit new record in 2025, up over 20%
According to the Vietnam National Authority of Tourism (VNAT), more than 2 million international visitors arrived in December alone, up 15.7% year on year, pushing total arrivals for the year to a new high.
Record arrivals usher in fresh momentum for Vietnam’s tourism industry
The influx of international visitors in 2025 offers a rare window of opportunity for Vietnam’s tourism sector. The pressing task now is to enhance service quality and diversify products so that visitors stay longer and generate higher economic value.