Tourism promotion activities should be further strengthened in a more focused and effective manner, targeting key markets and popular destinations, said an insider.
During the nine-day Lunar New Year (Tet) holiday, Vietnam's tourism sector served an estimated 14 million visitors, up 12% year-on-year, according to the Vietnam National Authority of Tourism (VNAT) under the Ministry of Culture, Sports and Tourism.
New Delhi Television describes Ta Xua as Vietnam’s “cloud-hunting paradise”, best known for the so-called “dinosaur spine” – a trekking route that has been widely shared among travel enthusiasts for years.
The repeated recognition over the years affirms the lasting, timeless allure of Vietnam’s renowned destinations. It also reflects the continuous efforts of localities to preserve resources, diversify tourism products and improve service quality. The growing global acclaim contributes to shaping a diverse, distinctive and highly competitive network of destinations, helping Vietnam continue to shine at prestigious international tourism awards.
The country welcomed 17.6 million foreign visitors in 2024 and another 15.4 million in the first nine months of 2025, putting it on track to hit the 25 million target by year-end. As of the third quarter, Vietnam had more than 192,000 midscale-to-luxury hotel rooms, reflecting a compound annual growth rate of 10.9% over the past decade, one of the highest in Southeast Asia.