Happy Vietnam (VNA)

Slow travel increases connections, reshapes tourism trends

Rather than rushing to “check in” at as many attractions as possible, slow travel allows visitors to immerse themselves in local life. Travellers may spend time wandering through a highland market, learning to cook a traditional dish, cycling around a coastal fishing village, or simply enjoying the tranquil rhythm of life in the countryside.

Vietnam sees strong tourism growth in Q1, reinforcing appeal as safe, attractive destination

In Q1, international arrivals reached an estimated 6.76 million, up 12.4% year-on-year and marking the highest level on record. Domestic travel remained strong with approximately 37 million visitors. Total tourism revenue was estimated at 267 trillion VND (10.1 billion USD).

Vietnam advised to seek to sustain tourism growth, enhance competitiveness

Tourism promotion activities should be further strengthened in a more focused and effective manner, targeting key markets and popular destinations, said an insider.

Tourism flourishes during Tet, welcoming 14 million visitors

During the nine-day Lunar New Year (Tet) holiday, Vietnam's tourism sector served an estimated 14 million visitors, up 12% year-on-year, according to the Vietnam National Authority of Tourism (VNAT) under the Ministry of Culture, Sports and Tourism.

Son La's Ta Xua cloud haven named among Indian channel's 26 must-visit global destinations for 2026

New Delhi Television describes Ta Xua as Vietnam’s “cloud-hunting paradise”, best known for the so-called “dinosaur spine” – a trekking route that has been widely shared among travel enthusiasts for years.

Vietnam named World’s Leading Heritage Destination 2025

The repeated recognition over the years affirms the lasting, timeless allure of Vietnam’s renowned destinations. It also reflects the continuous efforts of localities to preserve resources, diversify tourism products and improve service quality. The growing global acclaim contributes to shaping a diverse, distinctive and highly competitive network of destinations, helping Vietnam continue to shine at prestigious international tourism awards.

Vietnam emerges as Asia’s fastest-growing tourism hotspot

The country welcomed 17.6 million foreign visitors in 2024 and another 15.4 million in the first nine months of 2025, putting it on track to hit the 25 million target by year-end. As of the third quarter, Vietnam had more than 192,000 midscale-to-luxury hotel rooms, reflecting a compound annual growth rate of 10.9% over the past decade, one of the highest in Southeast Asia.