Vietnam welcomes nearly 13.9 million foreign visitors in seven months
The country has achieved about 56% of this year's target of 25 million foreign arrivals.
Tourism emerges as key driver of economic growth
Vietnam’s tourism performance has been widely regarded as a bright spot at a time when the global tourism industry continues to face significant challenges, including geopolitical tensions, armed conflicts in several regions, slowing global economic growth, rising oil prices and higher travel costs.
Vietnam emerges as tourism hotspot on global map
According to online travel platform Agoda, searches for accommodation in Vietnam by Chinese travellers surged 164% year-on-year in the first five months of 2026, the fastest growth among international source markets.
Vietnam in international MVs: From visual appeal to tourism potential
The growing presence of Vietnam in international music videos is therefore more than a story of beautiful imagery. It is also a test of how the country positions itself within the global cultural landscape.