Vietnamese business conquer on home market

Happy Vietnam

A worker checks product information at the helmet manufacturing plant of Non Son Company. Photo: Hương Giang – VNA
Bird's nest shaping process at Nha Trang Salanganes Nest Company. Photo: Hương Giang – VNA
A modern poultry meat production line. Photo: Hương Giang – VNA
A business showcases silk products to residents in Ho Chi Minh City. Photo: Hương Giang – VNA
Businesses improve production standards to meet export demands while also serving the domestic market. Photo: Hương Giang – VNA
Producing helmets at Non Son Company. Photo: Hương Giang – VNA
Vietnamese business conquer on home market
With a population of over 100 million, the domestic market holds great potential for Vietnamese businesses amid ongoing fluctuations in export activities. However, instead of serving as a launchpad, the home market is being overwhelmed by products of unclear origin, making it difficult for legitimate businesses to compete. To support Vietnamese businesses in conquering their home market, strong measures are needed to clean up the market and expand distribution channels, enabling local products to better reach consumers. Strengthening the presence of Vietnamese goods is also an effective way to combat counterfeit and imitation products. Photo: Hương Giang – VNA