Bringing Dien Bien products to Hanoi and E-commerce platforms

The Agency for Domestic Market Management and Development, in coordination with the Dien Bien Investment, Trade and Tourism Promotion Center, organized the “Vitality of Vietnamese Products” program under the theme “Dien Bien Street” at the “Vitality of Vietnamese Products” Exhibition and Livestream Space (62 Trang Tien Street, Hoan Kiem Ward, Hanoi) from July 16 to 19, 2026. Through on-site exhibitions and livestream sessions on digital platforms, the program showcased Dien Bien's signature products, distinctive cultural values of Vietnam's Northwest region, OCOP (One Commune One Product) items, processed agricultural products, and traditional handicrafts. Photo: Tran Viet – VNA