Happy Vietnam (VNA)

Digital transformation in heritage should adopt people-centred approach: UNESCO

Digital transformation in the heritage sector should adopt a people-centred approach, ensuring the meaningful participation of communities at every stage-from documentation and preservation to the management, use and dissemination of cultural data. Jonathan Baker, Representative of the United Nations Educational, Scientific and Cultural Organization (UNESCO) told the Vietnam News Agency during an interview on July 8.

Young generation helps Vietnam’s Xam singing reach the world

Xam singing, a folk art form with a history of more than 700 years, is not only a distinctive form of performance but also a living archive of Vietnamese cultural memory, reflecting everyday life, emotions, and aspirations across generations.

Hanoi festival celebrates cultural heritage of lotus

The festival is part of Hanoi's strategy to boost its cultural industries by transforming cultural heritage into a driver of socio-economic development while preserving and promoting the city's traditional cultural values.

Vietnam emerges as tourism hotspot on global map

According to online travel platform Agoda, searches for accommodation in Vietnam by Chinese travellers surged 164% year-on-year in the first five months of 2026, the fastest growth among international source markets.

Lao Cai preserves cultural heritage, creating sustainable livelihoods from traditional crafts

Among the province’s success stories is Ta Phin commune, one of Lao Cai’s earliest community-based tourism destinations and a locality renowned for its diverse traditional occupations that provide stable and sustainable livelihoods for ethnic minority communities.

Ho Chi Minh City, TikTok join hands to spread local culture, cuisine

In Ho Chi Minh City, the flagship campaign, titled “Touching Heritage”, is set to be launched in Saigon, Ben Thanh, and Cho Lon wards via short videos, livestreams, and other interactive digital formats.

Boosting traditional arts talents key to preserving cultural heritage

Politburo’s Resolution No. 80 on developing Vietnamese culture places a stronger emphasis on nurturing talent in traditional arts. It is expected to breathe fresh life into Vietnam’s cultural heritage, as these art forms face mounting challenges in the modern entertainment landscape.

Cho Ro ethnic minority group's Sayangva festival recognised as national intangible cultural heritage

Sayangva is the most important traditional festival of the Cho Ro community in Dong Nai. Deeply rooted in agricultural beliefs, it expresses gratitude to heaven and earth and deities, especially the Rice Goddess, while praying for bumper harvests and prosperous lives.