Japan, Vietnam and Thailand were among the most searched destinations by French travellers, alongside well-established European favourites such as Italy and Spain.
According to the renowned news agency CNA, along with data from Expedia and Skyscanner, Vietnam is emerging as a new bright spot in Asia, with Da Nang and Phu Quoc serving as the two leading forces shaping the concept of a "destination for all generations."
From the fast pace of life in major cities to pristine, alluring beaches framed by lush tropical forests, Vietnam offers travellers experiences that are not to be missed, writes Vogue.
New Delhi Television describes Ta Xua as Vietnam’s “cloud-hunting paradise”, best known for the so-called “dinosaur spine” – a trekking route that has been widely shared among travel enthusiasts for years.
Based on searches made between September and November for stays during December 2025 and January 2026, Agoda recorded a 30% increase in family travel interest to Vietnam compared with the same period last year.
Vietnam has once again been honoured as the World’s Leading Heritage Destination in 2025 by the World Travel Awards (WTA), marking its sixth recognition after the wins in 2019, 2020, 2022, 2023, and 2024 and reaffirming its foothold in the global tourism industry.
The repeated recognition over the years affirms the lasting, timeless allure of Vietnam’s renowned destinations. It also reflects the continuous efforts of localities to preserve resources, diversify tourism products and improve service quality. The growing global acclaim contributes to shaping a diverse, distinctive and highly competitive network of destinations, helping Vietnam continue to shine at prestigious international tourism awards.
Investors today not only pay attention to rental prices or location but are also seeking industrial parks that provide a comprehensive and environmentally friendly ecosystem.
Bookings by Russian tourists to Vietnam and Thailand have risen over the past week, and are expected to extend through April–May next year, according to the Russian Union of Travel Industry (RUTI).