Tourists prioritise nearby and safe destinations for summer 2026
Enhancing service quality, improving workforce skills and accelerating digital transformation will be crucial to strengthening the competitiveness of Vietnam’s tourism industry.
Vietnam's fruit, vegetable exports exceed 2.67 billion USD in five months
Vietnam’s fruit and vegetable export turnover in May was estimated at 614.79 million USD, bringing the total to more than 2.67 billion USD in the first five months of 2026, up 16% year-on-year.
Destinations refresh products to enhance tourist experiences
A surge in visitor numbers during the Hung Kings Commemoration Day and the April 30–May 1 holidays underscored Vietnam’s rising tourism appeal, fueled by refreshed travel products and improved visitor experiences.
Da Nang among Asia’s top nine summer destinations: Lonely Planet
Da Nang expects to welcome nearly 20 million domestic and international visitors in 2026, continuing to affirm its appeal as a dynamic and distinctive destination in Vietnam and the region.
Fragrant rosewood festival draws crowds in Da Nang
Festival-goers can enjoy a wide range of activities, including hot air balloon rides offering panoramic views of the eco-village, traditional 'ao dai' performances, music exchanges, art sketching and programmes honouring women’s beauty. Outdoor experiences such as jogging, cycling under blooming rosewood trees and a “wish string” ritual add to the appeal.
Mui Ne listed among world’s trending destinations for 2026
Mui Ne was selected among the global top 10 destinations for its ability to deliver highly personalised travel experiences, from leisure retreats to adventure-based activities.
Son Doong tourism gets global boost from CBS television programme
The selection of Son Doong as a filming location by one of the world’s most prestigious television programmes is considered a significant media milestone for Quang Tri’s tourism sector as well as for the World Natural Heritage site of Phong Nha – Ke Bang National Park.
Vietnam among top five destinations searched by French travellers
Japan, Vietnam and Thailand were among the most searched destinations by French travellers, alongside well-established European favourites such as Italy and Spain.
Da Nang, Phu Quoc help Vietnam establish position as Asia's premier "multi-generational destination" in 2026
According to the renowned news agency CNA, along with data from Expedia and Skyscanner, Vietnam is emerging as a new bright spot in Asia, with Da Nang and Phu Quoc serving as the two leading forces shaping the concept of a "destination for all generations."
Vietnam emerges as one of Asia’s must-visit destinations: Vogue
From the fast pace of life in major cities to pristine, alluring beaches framed by lush tropical forests, Vietnam offers travellers experiences that are not to be missed, writes Vogue.
Son La's Ta Xua cloud haven named among Indian channel's 26 must-visit global destinations for 2026
New Delhi Television describes Ta Xua as Vietnam’s “cloud-hunting paradise”, best known for the so-called “dinosaur spine” – a trekking route that has been widely shared among travel enthusiasts for years.
Vietnam becomes popular end-of-year destination for families in region
Based on searches made between September and November for stays during December 2025 and January 2026, Agoda recorded a 30% increase in family travel interest to Vietnam compared with the same period last year.
Vietnam solidifies standing in global tourism landscape
Vietnam has once again been honoured as the World’s Leading Heritage Destination in 2025 by the World Travel Awards (WTA), marking its sixth recognition after the wins in 2019, 2020, 2022, 2023, and 2024 and reaffirming its foothold in the global tourism industry.
Vietnam named World’s Leading Heritage Destination 2025
The repeated recognition over the years affirms the lasting, timeless allure of Vietnam’s renowned destinations. It also reflects the continuous efforts of localities to preserve resources, diversify tourism products and improve service quality. The growing global acclaim contributes to shaping a diverse, distinctive and highly competitive network of destinations, helping Vietnam continue to shine at prestigious international tourism awards.