Happy Vietnam (VNA)

Vietnamese cuisine gains global spotlight through leaders’ street food moments

In recent years, Vietnamese dishes have gained wider global recognition through travellers and international rankings. A social media group named “Vietnam Banh Mi Appreciation Society,” with nearly 200,000 foreign members, is dedicated to reviewing banh mi from street stalls to established shops, reflecting growing international enthusiasm for the dish.

Vietnam needs to leverage soft power to enhance global standing: Argentine expert

With a long-term vision toward 2045, Vietnam is building a comprehensive development strategy that combines strengthening hard power in the economy and defense with enhancing soft power through culture, history, and international integration.

Strategy to help enhance Vietnam’s prestige, appeal on international arena

The target is set out in the Government’s strategy to promote Vietnam’s global image for the 2026–2030 period, with a vision to 2045, approved by the Prime Minister on January 27. The strategy underlines that promoting Vietnam's image abroad is not merely information activities, but a strategic "soft" tool serving the country's development.

Politburo Resolution No. 80: When national cultural identity becomes source of soft power

Resolution No. 80-NQ/TW of the Politburo on the development of Vietnamese culture consistently affirms the view that culture must be placed at the centre of development, serving simultaneously as the spiritual foundation of society, a development goal, and a key endogenous driver of national progress.

Culture expected to remain pillar of Vietnam’s sustainable development: ethnologist

Ha noted that the upcoming congress is also expected to improve institutions and infrastructure for cultural industries, intellectual property and the creative economy sector. These fields are not only drivers of identity-based economic growth but also key tools for strengthening soft power and projecting the national image in an increasingly interconnected world.