Happy Vietnam (VNA)

Keyword: # soft power

2 Result

Vietnam seeks to build national brand for cultural industries

The draft law on cultural industry development seeks to establish a formal legal status for cultural industries within the national economic structure and connect their value chains to boost economic value, exports and strategic investment while promoting Vietnamese identity and soft power internationally.

Vietnamese cuisine gains global spotlight through leaders’ street food moments

In recent years, Vietnamese dishes have gained wider global recognition through travellers and international rankings. A social media group named “Vietnam Banh Mi Appreciation Society,” with nearly 200,000 foreign members, is dedicated to reviewing banh mi from street stalls to established shops, reflecting growing international enthusiasm for the dish.