Green banh chung – Embracing the soul of Vietnamese Tet
Remembering banh chung is, for many, the same as remembering Tet itself – the ancestral tradition and the warmth of family reunion each spring.
Gen Z reconnects with their roots, spreads rural Tet spirit
In recent years, Vietnamese social media has witnessed the rise of a content stream that feels old-fashioned yet resonates strongly with young audiences in the digital age: documenting rural life, especially kitchen scenes, Tet preparations, and everyday family routines.
Vietnamese Tet pulls in foreign travellers
For over a decade, The Cliff Resort & Residences in Mui Ne of Lam Dong province has turned its signature Chung Cake Festival into a staple draw for foreign tourists exploring the Phan Thiet–Mui Ne area and beyond.