Beyond its traditional strengths in city tours, MICE tourism, shopping and cuisine, the city now offers a broader range of attractions, including coastal areas, eco-tourism sites, traditional craft villages, industrial tourism and cultural, historical and spiritual destinations.
In February alone, the country welcomed more than 2.2 million foreign visitors, marking the third consecutive month that the number of international arrivals exceeded the two-million mark, following 2.45 million in January 2026 and 2.02 million in December 2025.