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Nam Yang Agricultural and Service Cooperative (Kon Gang commune, Gia Lai province), which brings together over 100 members cultivating more than 80 hectares of pepper, including 30 hectares certified organic by the USDA (United States), has successfully developed the Le Chi pepper brand for export. The products are highly appreciated by partners in Japan and Europe, contributing to making Gia Lai pepper a key agricultural product with high added value, increasing farmers’ incomes, and affirming the reputation of Vietnamese agricultural goods in the global market. Photo: Hong Diep – VNA