Online sales session featuring products on digital platforms. Photo: Khanh Hoa – VNA
Online sales session featuring products on digital platforms. Photo: Khanh Hoa – VNA
Five-star OCOP pottery products from Chu Dậu. Photo: Tran Viet – VNA
Online sales session featuring products on digital platforms. Photo: Khanh Hoa – VNA
Online sales session featuring products on digital platforms. Photo: Khanh Hoa – VNA
Online sales session featuring products on digital platforms. Photo: Khanh Hoa – VNA
Online sales session featuring products on digital platforms. Photo: Khanh Hoa – VNA
Promoting Vietnamese brands widely across digital platforms
The 2025 Autumn Fair, taking place from October 25 to November 4, 2025 at the National Exhibition Center in Dong Anh District, Hanoi, features over 3,000 booths. It serves not only as a venue for showcasing and trading goods but also as a highlight of modern trade promotion activities. Adopting a new approach, each booth integrates traditional display spaces with digital platforms, especially with the participation of numerous Key Opinion Leaders (KOLs), Key Opinion Consumers (KOCs), and popular TikTokers, helping to strongly promote Vietnamese products and brands in the era of e-commerce. Photo: VNA