Happy Vietnam (VNA)

Da Nang aims to welcome nearly 93,000 MICE visitors in 2026

The Da Nang MICE Tourism Promotion Programme 2026, themed “Da Nang - Elevating your MICE experience”, will be implemented from January 1 through the end of the year. Under the programme, the city targets welcoming and supporting nearly 93,000 MICE visitors, representing an increase of about 12% compared to 2025.

International arrivals to Vietnam hit new record in 2025, up over 20%

According to the Vietnam National Authority of Tourism (VNAT), more than 2 million international visitors arrived in December alone, up 15.7% year on year, pushing total arrivals for the year to a new high.

Dong Van transforms advantages into smart tourism

Dong Van is opening a new journey, where each scan by visitors is not only a marker on their travel map but also a stream of live data helping the highland region step into the era of smart tourism.

Hanoi serves 560,000 holiday-makers during New Year holiday

During the days, the capital city served 110,000 foreign arrivals and 450,000 domestic tourists, up nearly 287% and over 240%, respectively. These figures reflect a strong recovery and robust growth right at the start of the year.

Preserving core values key to sustainable craft village tourism: Insiders

Developing tours and itineraries highlighted with the unique culture of craft villages requires coordinated efforts from local authorities, communities, craft artisans, and travel agencies, thus transforming Vietnam’s traditional craftsmanship into sustainable tourism products within the modern travel landscape.

Tourism market gears up for Lunar New Year holiday

Data from travel platforms show that Da Lat continues to be the most popular domestic destination for Tet 2026, with searches increasing by 44%. Its cool climate, festive atmosphere, and wide range of accommodation options make it a top choice during the peak season.

Tourism destinations refresh offerings to welcome New Year/Lunar New Year visitors

Across the Mekong Delta, many tourist sites have been busy upgrading their offerings. At the Con Son tourism site in Can Tho city, members of the local tourism cooperative have been pruning fruit orchards, refurbishing stages for traditional don ca tai tu performances, cleaning fish ponds used for visitor experiences, and expanding areas for making traditional cakes.

Vietnam poised to ring in 2026, ready to embark on new era of prosperity

Major urban centres are already seeing massive crowds as streets have been transformed into colourful corridors of light. This year, the focus in Hanoi and Ho Chi Minh City has shifted toward immersive cultural experiences that blend tradition with modern innovation.

Hue’s iconic tourist attractions promoted globally through CNN campaign

Several of Huế’s most iconic tourist attractions, including the Imperial Palace and Emperor Tự Đức’s tomb, have been featured by CNN in a promotional campaign designed to showcase the city’s cultural treasures to the world.

Vietnam targets 25 million international visitors for 2026

The sector aims to attract 25 million international visitors, serve 150 million domestic tourists, and earn some 1.12 quadrillion VND in revenue in 2026.

Vietnam becomes popular end-of-year destination for families in region

Based on searches made between September and November for stays during December 2025 and January 2026, Agoda recorded a 30% increase in family travel interest to Vietnam compared with the same period last year.

Vietnam solidifies standing in global tourism landscape

Vietnam has once again been honoured as the World’s Leading Heritage Destination in 2025 by the World Travel Awards (WTA), marking its sixth recognition after the wins in 2019, 2020, 2022, 2023, and 2024 and reaffirming its foothold in the global tourism industry.

HCM City elevates destination appeal, enhances tourism workforce quality

As Ho Chi Minh City’s tourism sector continues to sustain growth momentum, it is shifting strongly from post-merger recovery to development acceleration, with a focus on restructuring destination spaces to offer diverse tourism models and attract more domestic and international visitors.

Record arrivals usher in fresh momentum for Vietnam’s tourism industry

The influx of international visitors in 2025 offers a rare window of opportunity for Vietnam’s tourism sector. The pressing task now is to enhance service quality and diversify products so that visitors stay longer and generate higher economic value.

Vietnam to welcome 20 millionth foreign visitor in a single year in Phu Quoc

Vietnam is set to welcome its 20 millionth international tourist in a single year for the first time ever at Phu Quoc International Airport in An Giang province in mid-December, marking a historic milestone for the country’s tourism sector.

Hanoi boasts immense potential in waterway tourism

Hanoi is crisscrossed by seven major rivers with a total length exceeding 550km. Among them, the Hong (Red) River stretches 163km through localities. This geographical advantage positions the capital city favourably for developing waterway tourism. Promoting river-based tours is a new, high-potential direction to diversify tourism products and enhance visitor experiences, according to the Hanoi Department of Tourism.

HCM City speeds up digital tourism to draw more travellers

Following its goal of building a friendly destination, the Ho Chi Minh City Department of Tourism is rolling out a range of local stimulus programmes, with a focus on bringing the city’s signature attractions closer to domestic and international visitors through digital platforms.

Vietnam named World’s Leading Heritage Destination 2025

The repeated recognition over the years affirms the lasting, timeless allure of Vietnam’s renowned destinations. It also reflects the continuous efforts of localities to preserve resources, diversify tourism products and improve service quality. The growing global acclaim contributes to shaping a diverse, distinctive and highly competitive network of destinations, helping Vietnam continue to shine at prestigious international tourism awards.

Vietnam emerges as Asia’s fastest-growing tourism hotspot

The country welcomed 17.6 million foreign visitors in 2024 and another 15.4 million in the first nine months of 2025, putting it on track to hit the 25 million target by year-end. As of the third quarter, Vietnam had more than 192,000 midscale-to-luxury hotel rooms, reflecting a compound annual growth rate of 10.9% over the past decade, one of the highest in Southeast Asia.