Happy Vietnam (VNA)

Vietnam promotes tourism brand to realise target of 25 million int’l arrivals in 2026

Vietnam’s tourism sector recorded strong growth in 2025, welcoming nearly 21.2 million international tourist arrivals. Asia remained the largest source market, accounting for 78.6% of arrivals, with Southeast Asian countries and major Asian markets continuing to post robust growth.

Vietnam emerges as one of Asia’s must-visit destinations: Vogue

From the fast pace of life in major cities to pristine, alluring beaches framed by lush tropical forests, Vietnam offers travellers experiences that are not to be missed, writes Vogue.

Mui Ne National Tourism Area set to become leading destination in Asia-Pacific

According to the master plan, the Mui Ne National Tourism Area will cover 14,760ha, encompassing Phu Thuy ward, Mui Ne ward, Hoa Thang commune and Phan Ri Cua commune.

Son La's Ta Xua cloud haven named among Indian channel's 26 must-visit global destinations for 2026

New Delhi Television describes Ta Xua as Vietnam’s “cloud-hunting paradise”, best known for the so-called “dinosaur spine” – a trekking route that has been widely shared among travel enthusiasts for years.

Vietnam tourism accelerates green transition to power 2026 growth

Looking ahead to 2026, the tourism sector targets about 25 million international arrivals, 150 million domestic holidaymakers and total revenue of around 1.12 quadrillion VND (approximately 43 billion USD), reflecting its ambition to develop tourism into a spearhead economic sector in line with the Government's goals.

Resolution No. 57: Vietnam eyes comprehensive, unified tourism data system

Information consistency will help improve national tourism brand recognition among travellers, laying a stepping stone for positioning Vietnam as a green, safe and friendly destination, according to an insider.

Da Nang aims to welcome nearly 93,000 MICE visitors in 2026

The Da Nang MICE Tourism Promotion Programme 2026, themed “Da Nang - Elevating your MICE experience”, will be implemented from January 1 through the end of the year. Under the programme, the city targets welcoming and supporting nearly 93,000 MICE visitors, representing an increase of about 12% compared to 2025.

International arrivals to Vietnam hit new record in 2025, up over 20%

According to the Vietnam National Authority of Tourism (VNAT), more than 2 million international visitors arrived in December alone, up 15.7% year on year, pushing total arrivals for the year to a new high.

Dong Van transforms advantages into smart tourism

Dong Van is opening a new journey, where each scan by visitors is not only a marker on their travel map but also a stream of live data helping the highland region step into the era of smart tourism.

Hanoi serves 560,000 holiday-makers during New Year holiday

During the days, the capital city served 110,000 foreign arrivals and 450,000 domestic tourists, up nearly 287% and over 240%, respectively. These figures reflect a strong recovery and robust growth right at the start of the year.

Preserving core values key to sustainable craft village tourism: Insiders

Developing tours and itineraries highlighted with the unique culture of craft villages requires coordinated efforts from local authorities, communities, craft artisans, and travel agencies, thus transforming Vietnam’s traditional craftsmanship into sustainable tourism products within the modern travel landscape.

Tourism market gears up for Lunar New Year holiday

Data from travel platforms show that Da Lat continues to be the most popular domestic destination for Tet 2026, with searches increasing by 44%. Its cool climate, festive atmosphere, and wide range of accommodation options make it a top choice during the peak season.

Tourism destinations refresh offerings to welcome New Year/Lunar New Year visitors

Across the Mekong Delta, many tourist sites have been busy upgrading their offerings. At the Con Son tourism site in Can Tho city, members of the local tourism cooperative have been pruning fruit orchards, refurbishing stages for traditional don ca tai tu performances, cleaning fish ponds used for visitor experiences, and expanding areas for making traditional cakes.

Vietnam poised to ring in 2026, ready to embark on new era of prosperity

Major urban centres are already seeing massive crowds as streets have been transformed into colourful corridors of light. This year, the focus in Hanoi and Ho Chi Minh City has shifted toward immersive cultural experiences that blend tradition with modern innovation.

Hue’s iconic tourist attractions promoted globally through CNN campaign

Several of Huế’s most iconic tourist attractions, including the Imperial Palace and Emperor Tự Đức’s tomb, have been featured by CNN in a promotional campaign designed to showcase the city’s cultural treasures to the world.

Vietnam targets 25 million international visitors for 2026

The sector aims to attract 25 million international visitors, serve 150 million domestic tourists, and earn some 1.12 quadrillion VND in revenue in 2026.

Vietnam becomes popular end-of-year destination for families in region

Based on searches made between September and November for stays during December 2025 and January 2026, Agoda recorded a 30% increase in family travel interest to Vietnam compared with the same period last year.

Vietnam solidifies standing in global tourism landscape

Vietnam has once again been honoured as the World’s Leading Heritage Destination in 2025 by the World Travel Awards (WTA), marking its sixth recognition after the wins in 2019, 2020, 2022, 2023, and 2024 and reaffirming its foothold in the global tourism industry.

HCM City elevates destination appeal, enhances tourism workforce quality

As Ho Chi Minh City’s tourism sector continues to sustain growth momentum, it is shifting strongly from post-merger recovery to development acceleration, with a focus on restructuring destination spaces to offer diverse tourism models and attract more domestic and international visitors.

Record arrivals usher in fresh momentum for Vietnam’s tourism industry

The influx of international visitors in 2025 offers a rare window of opportunity for Vietnam’s tourism sector. The pressing task now is to enhance service quality and diversify products so that visitors stay longer and generate higher economic value.