Happy Vietnam (VNA)

Vietnam shines as Southeast Asia’s “gem”: French daily

The publication said Hanoi often leaves visitors with an immediate impression of energy and vitality, marked by its busy streets and constant movement. Beneath the bustling urban rhythm, however, lies a city rich in history and culture, featuring iconic landmarks such as the Temple of Literature, Hoan Kiem Lake, the Hanoi Opera House, the Ho Chi Minh Mausoleum and the One Pillar Pagoda.

Lao Cai preserves cultural heritage, creating sustainable livelihoods from traditional crafts

Among the province’s success stories is Ta Phin commune, one of Lao Cai’s earliest community-based tourism destinations and a locality renowned for its diverse traditional occupations that provide stable and sustainable livelihoods for ethnic minority communities.

Vietnam accelerates tourism digitalisation via AI, data ecosystems

Under this blueprint, tourism is designated as a high-priority sector to enhance the use of digital technology to improve management capabilities, service quality, and the visitor experience.

Vietnam tourism – A journey of endless discovery

In 2026, Vietnam’s tourism industry aims to welcome approximately 25 million international arrivals, serve 150 million domestic travellers and generate total tourism revenue of around 1.125 quadrillion VND (approximately 43 billion USD), contributing significantly to the Government’s double-digit economic growth ambitions.

Enhanced destination experiences deliver ‘dual benefits’ for Ho Chi Minh City’s tourism

Enriching on-site visitor experiences and redesigning itineraries to create more distinctive tour products are delivering what industry observers describe as “dual benefits” – responding to growing demand for experiential and sustainable travel while reducing transportation costs and creating fresh appeal for the summer tourism season.

Hanoi adopts framework to boost night-time economy development

The resolution encourages a wide range of cultural, artistic and tourism activities, including performances, exhibitions, film screenings, presentations of traditional and intangible cultural heritage, and other programmes held in public spaces, pedestrian streets, heritage sites, theatres, cinemas and cultural venues.

Discovering “inland Ha Long Bay” amid vast forests of Tuyen Quang

Far from the bustle of mass tourism, the area captivates visitors with its pristine beauty, unhurried pace of life and legends passed down through generations.

Story bank initiative aims to amplify Vietnam’s global profile

Under a newly issued plan by the Ministry of Culture, Sports and Tourism, the story bank will serve as a central repository of content to be disseminated across multimedia platforms, helping bring Vietnam’s culture, people and development achievements to audiences worldwide.

Tourism rebounds strongly as Hanoi expands cultural, night-time experiences

Hanoi aims to welcome around 9.04 million international visitors and more than 27 million domestic tourists in 2026, with total tourism revenue projected at roughly 160 trillion VND.

Vietnam teams up with CNN International Commercial to promote tourism worldwide

According to the Vietnam National Authority of Tourism, CNN has been an effective partner in recent years, helping showcase Vietnam’s culture, people, cuisine and diverse local experiences at international forums and events, and across its media platforms.

AI generates novel pathway to sustainable tourism development in Vietnam

According to the 2026 Travel Outlook Report released by Agoda, Vietnamese travellers are leading Asia in their readiness to adopt AI for travel planning. The report shows that 81% of Vietnamese respondents intend to use AI for their next trip, significantly higher than the regional average of 63%.

Vietnam in international MVs: From visual appeal to tourism potential

The growing presence of Vietnam in international music videos is therefore more than a story of beautiful imagery. It is also a test of how the country positions itself within the global cultural landscape.

Vietnamese travellers seek nature, culture, discovery in summer 2026

According to the digital travel platform Agoda, travel searches by Vietnamese users show a clear shift toward lesser-known destinations offering more personalised and immersive experiences, spanning coastal, mountainous and cultural tourism.

Ninh Binh aims to boost heritage-driven tourism growth

One of the highlights of the Ninh Binh Tourism Week 2026 is the Tam Coc Golden Season Festival at the Tam Coc – Bich Dong tourist site, where visitors can enjoy the vibrant rice harvest landscape alongside traditional cultural activities such as agricultural offerings processions, folk singing and traditional art performances.

Vietnam targets tourism breakthrough by filling gaps

Industry officials said advances in sci-tech, innovation and digital transformation are already wrenching tourism away from a bulk-volume model toward one built on data, customised experiences and smart governance. Deeper global integration is further widening market access, tightening value chain links and sharpening Vietnam’s destination brand.

Phu Quy special zone leverages tourism, fisheries for sustainable development

The Phu Quy special zone, an island district off the south-central coast of Vietnam, is capitalising on its strong marine economy potential, particularly in tourism and fisheries, to transform the island’s economy, improve local livelihoods and position itself as a key sea-based economic hub.

Destinations refresh products to enhance tourist experiences

A surge in visitor numbers during the Hung Kings Commemoration Day and the April 30–May 1 holidays underscored Vietnam’s rising tourism appeal, fueled by refreshed travel products and improved visitor experiences.

Slow travel increases connections, reshapes tourism trends

Rather than rushing to “check in” at as many attractions as possible, slow travel allows visitors to immerse themselves in local life. Travellers may spend time wandering through a highland market, learning to cook a traditional dish, cycling around a coastal fishing village, or simply enjoying the tranquil rhythm of life in the countryside.

Quang Tri province boosts tourism promotion through international television, films

A special documentary on Son Doong Cave, the world’s largest cave, was aired on March 29 in the renowned “60 Minutes” programme of CBS News. The report retraced the discovery of Son Doong Cave and years of expeditions conducted by the British Cave Research Association, offering global audiences a comprehensive look at the cave through scientific, historical and human perspectives.

Holiday tourism surges 14.2% to 12 million visitors nationwide

The back-to-back holidays, covering seven days in total, created favourable conditions for travel and leisure, boosting tourism demand nationwide.