Happy Vietnam (VNA)

Vietnam looks to unlock medical tourism potential with national strategy

The draft strategy aims to position Vietnam as a trusted healthcare destination in Southeast Asia by 2030 and eventually among Asia's leading medical tourism hubs. The plan marks a shift from viewing medical tourism as an untapped opportunity to making it a national development priority.

Kunming – Nha Trang air service resumes to boost tourism, connectivity

The restored Kunming–Nha Trang route is expected to cater to growing travel demand and facilitate tourism, trade and cultural exchanges between Vietnam and China.

Bach Ma National Park seeks to unlock tourism potential through biodiversity

Home to one of Vietnam's richest biodiversity reserves, the Bach Ma National Park is stepping up efforts to transform its unique natural assets into sustainable tourism products while maintaining long-term conservation goals.

Vietnam invites travellers on multi-sensory journey

Vietnam's appeal lies not in a single attraction but in the seamless combination of authentic experiences rooted in local culture. From colourful highland markets and traditional festivals to centuries-old craft villages, all remain an integral part of everyday life.

Tourism emerges as key driver of economic growth

Vietnam’s tourism performance has been widely regarded as a bright spot at a time when the global tourism industry continues to face significant challenges, including geopolitical tensions, armed conflicts in several regions, slowing global economic growth, rising oil prices and higher travel costs.

Hanoi festival celebrates cultural heritage of lotus

The festival is part of Hanoi's strategy to boost its cultural industries by transforming cultural heritage into a driver of socio-economic development while preserving and promoting the city's traditional cultural values.

Vietnam emerges as tourism hotspot on global map

According to online travel platform Agoda, searches for accommodation in Vietnam by Chinese travellers surged 164% year-on-year in the first five months of 2026, the fastest growth among international source markets.

Vietnam shines as Southeast Asia’s “gem”: French daily

The publication said Hanoi often leaves visitors with an immediate impression of energy and vitality, marked by its busy streets and constant movement. Beneath the bustling urban rhythm, however, lies a city rich in history and culture, featuring iconic landmarks such as the Temple of Literature, Hoan Kiem Lake, the Hanoi Opera House, the Ho Chi Minh Mausoleum and the One Pillar Pagoda.

Lao Cai preserves cultural heritage, creating sustainable livelihoods from traditional crafts

Among the province’s success stories is Ta Phin commune, one of Lao Cai’s earliest community-based tourism destinations and a locality renowned for its diverse traditional occupations that provide stable and sustainable livelihoods for ethnic minority communities.

Vietnam accelerates tourism digitalisation via AI, data ecosystems

Under this blueprint, tourism is designated as a high-priority sector to enhance the use of digital technology to improve management capabilities, service quality, and the visitor experience.

Vietnam tourism – A journey of endless discovery

In 2026, Vietnam’s tourism industry aims to welcome approximately 25 million international arrivals, serve 150 million domestic travellers and generate total tourism revenue of around 1.125 quadrillion VND (approximately 43 billion USD), contributing significantly to the Government’s double-digit economic growth ambitions.

Enhanced destination experiences deliver ‘dual benefits’ for Ho Chi Minh City’s tourism

Enriching on-site visitor experiences and redesigning itineraries to create more distinctive tour products are delivering what industry observers describe as “dual benefits” – responding to growing demand for experiential and sustainable travel while reducing transportation costs and creating fresh appeal for the summer tourism season.

Hanoi adopts framework to boost night-time economy development

The resolution encourages a wide range of cultural, artistic and tourism activities, including performances, exhibitions, film screenings, presentations of traditional and intangible cultural heritage, and other programmes held in public spaces, pedestrian streets, heritage sites, theatres, cinemas and cultural venues.

Discovering “inland Ha Long Bay” amid vast forests of Tuyen Quang

Far from the bustle of mass tourism, the area captivates visitors with its pristine beauty, unhurried pace of life and legends passed down through generations.

Story bank initiative aims to amplify Vietnam’s global profile

Under a newly issued plan by the Ministry of Culture, Sports and Tourism, the story bank will serve as a central repository of content to be disseminated across multimedia platforms, helping bring Vietnam’s culture, people and development achievements to audiences worldwide.

Tourism rebounds strongly as Hanoi expands cultural, night-time experiences

Hanoi aims to welcome around 9.04 million international visitors and more than 27 million domestic tourists in 2026, with total tourism revenue projected at roughly 160 trillion VND.

Vietnam teams up with CNN International Commercial to promote tourism worldwide

According to the Vietnam National Authority of Tourism, CNN has been an effective partner in recent years, helping showcase Vietnam’s culture, people, cuisine and diverse local experiences at international forums and events, and across its media platforms.

AI generates novel pathway to sustainable tourism development in Vietnam

According to the 2026 Travel Outlook Report released by Agoda, Vietnamese travellers are leading Asia in their readiness to adopt AI for travel planning. The report shows that 81% of Vietnamese respondents intend to use AI for their next trip, significantly higher than the regional average of 63%.

Vietnam in international MVs: From visual appeal to tourism potential

The growing presence of Vietnam in international music videos is therefore more than a story of beautiful imagery. It is also a test of how the country positions itself within the global cultural landscape.

Vietnamese travellers seek nature, culture, discovery in summer 2026

According to the digital travel platform Agoda, travel searches by Vietnamese users show a clear shift toward lesser-known destinations offering more personalised and immersive experiences, spanning coastal, mountainous and cultural tourism.