According to the master plan, the Mui Ne National Tourism Area will cover 14,760ha, encompassing Phu Thuy ward, Mui Ne ward, Hoa Thang commune and Phan Ri Cua commune.
Looking ahead to 2026, the tourism sector targets about 25 million international arrivals, 150 million domestic holidaymakers and total revenue of around 1.12 quadrillion VND (approximately 43 billion USD), reflecting its ambition to develop tourism into a spearhead economic sector in line with the Government's goals.
The Da Nang MICE Tourism Promotion Programme 2026, themed “Da Nang - Elevating your MICE experience”, will be implemented from January 1 through the end of the year. Under the programme, the city targets welcoming and supporting nearly 93,000 MICE visitors, representing an increase of about 12% compared to 2025.
The sector aims to attract 25 million international visitors, serve 150 million domestic tourists, and earn some 1.12 quadrillion VND in revenue in 2026.
Vietnam has once again been honoured as the World’s Leading Heritage Destination in 2025 by the World Travel Awards (WTA), marking its sixth recognition after the wins in 2019, 2020, 2022, 2023, and 2024 and reaffirming its foothold in the global tourism industry.
The influx of international visitors in 2025 offers a rare window of opportunity for Vietnam’s tourism sector. The pressing task now is to enhance service quality and diversify products so that visitors stay longer and generate higher economic value.
Vietnam is set to welcome its 20 millionth international tourist in a single year for the first time ever at Phu Quoc International Airport in An Giang province in mid-December, marking a historic milestone for the country’s tourism sector.
The repeated recognition over the years affirms the lasting, timeless allure of Vietnam’s renowned destinations. It also reflects the continuous efforts of localities to preserve resources, diversify tourism products and improve service quality. The growing global acclaim contributes to shaping a diverse, distinctive and highly competitive network of destinations, helping Vietnam continue to shine at prestigious international tourism awards.
In December, the Hanoi tourism sector will focus on completing a project to reform the management, conservation and promotion of the Huong Son (Perfume Pagoda) Special National Relic Site; continue surveys on community-based, agricultural and night-time tourism offerings; and host the 2025 Hanoi Craft Village and Craft Street Cuisine and Tourism Festival. Preparations are also under way for participation in the National Green Tourism Forum in Lam Dong.
Bookings by Russian tourists to Vietnam and Thailand have risen over the past week, and are expected to extend through April–May next year, according to the Russian Union of Travel Industry (RUTI).