Tuyen Quang’s village harnesses digital content to promote tourism

VIETNAM: NEW ERA

The centre of the highland commune of Lam Binh, Tuyen Quang province. (Photo: VNA)
Many households in the village have built spacious homes thanks to income earned from YouTube content creation. (Photo: VNA)
Visitors and local residents gather around a campfire in Lam Binh commune, Tuyen Quang province. (Photo: VNA)
Young people in Khau Cau village, Lam Binh commune, film videos promoting local tourism for distribution on digital platforms. (Photo: VNA)
Ly Thi Ca, a Dao ethnic content creator with millions of followers, films videos introducing local products in Khau Cau village, Lam Binh commune. (Photo: VNA)
Tuyen Quang’s village harnesses digital content to promote tourism
Nestled amid Tuyen Quang’s scenic mountains, Lam Binh commune is harnessing digital content creation to promote tourism, generate livelihoods and showcase its rich ethnic cultural heritage.