Ambition to elevate wax apple from saline land of Cu Lao Dung

Happy Vietnam

Harvesting wax apples. Photo: Thu Hien – VNA
Tran Van Phuc, owner of the San Tien pink wax apple variety, aims to expand into demanding markets. Photo: Thu Hien – VNA
Each San Tien pink wax apple carries a QR code that allows consumers to access detailed information on the cultivation batch, organic fertilisation schedule and harvest date. Photo: Thu Hien – VNA
Workers inspect the appearance and quality of wax apples after harvest. Photo: Thu Hien – VNA
San Tien pink wax apples have been introduced and promoted in several European and Middle Eastern markets. Photo: Thu Hien – VNA
Each wax apple is affixed with a QR code label, enabling customers to trace its origin. Photo: Thu Hien – VNA
Ambition to elevate wax apple from saline land of Cu Lao Dung
By successfully breeding the San Tien pink wax apple variety and applying a strict organic cultivation process, Tran Van Phuc from An Quoi Hamlet, Cu Lao Dung Commune (Can Tho City) has not only enriched his family but also opened a sustainable pathway to enhance the value of Vietnamese agricultural products in international markets. With 50 hectares under cultivation, yielding around 20 tonnes per hectare and selling at 150,000–230,000 VND per kilogram depending on grade, he earns an estimated annual profit of 2 billion VND per hectare. Photo: Thu Hien – VNA