Lifestyle - Happy Vietnam - Vietnam News Agency

Central Vietnam's specialties inspire innovative coffee beverages

Businesses and coffee artisans in Da Nang city are reimagining the central region's signature specialties through creative coffee beverages, offering visitors distinctive flavours while adding value to OCOP (One Commune One Product) items and strengthening links between agriculture, culture, tourism and commerce.

Vovinam marks 30 years of global growth with world championship in Paris

Virtual museums bring Lam Dong's heritage into digital age

Vietnamese souvenirs tell everyday stories, drive creative economy

Film inspired by Vietnamese Quan Ho folk singing released globally

National Spring Fair 2026 scheduled for February in Hanoi

The fair will also contribute to promoting the campaign “Vietnamese people give priority to using Vietnamese goods” and introducing Viet Nam’s traditional Tet culture to international visitors.

“Dong Xuan” tram stop highlights Vietnamese presence in the heart of Berlin

The move has been widely welcomed, serving as a source of pride not only for the centre’s management and Vietnamese traders operating there, but also for the broader Vietnamese community in the German capital.

Hanoi pilots early air quality forecasting system

The system can forecast air quality trends over time and across locations, helping authorities guide and implement pollution control measures.

Muong folk spinning-top game enlivens festivals in Phu Tho

In the cultural life of the Muong ethnic group in the northern province of Phu Tho, the spinning-top game (danh cu) is one of several traditional folk games—alongside crossbow shooting, tug of war, raft racing and the con throwing game (nem con)—regularly held during local festivals.

Vietnam preserves cultural soul of very-small ethnic groups

In the richly diverse tapestry of Vietnam’s 54 ethnic groups, there are small communities – like precious gems hidden deep in the mountains – that quietly enrich the nation’s cultural identity. These are the very small ethnic minority groups, with populations of fewer than 10,000 people, and in some cases only a few hundred.

Tourism emerges as bright spot in Vietnam’s socio-economic landscape

With the governmetn's determination, coordinated efforts of sectors, dynamic local implementation and active engagement from businesses, Vietnam's tourism is poised to accelerate, make breakthroughs and grow sustainably, moving toward becoming a a key economic pillar and enhancing the country’s position on the global tourism map

Reviving thousand-year-old capital of Thang Long through technology

At the Thang Long Imperial Citadel in Hanoi, the performance “Echoes of the Ly Dynasty” has emerged as a major attraction by combining large-scale 3D mapping with a digital immersive experience space.

Vietnam shines with 17 intangible cultural heritage elements recognised by UNESCO

Vietnam currently has 17 intangible cultural heritage elements inscribed by UNESCO, contributing to enhancing the country’s image on the global tourism map.

Khanh Hoa farmers prepare for Lunar New Year grape harvest

Khanh Hoa’s grape growers are actively caring for high-quality table grape varieties to ensure harvests are ready for the Lunar New Year 2026.

Traditional Jrai engagement ceremony re-enacted in Gia Lai

The traditional engagement ceremony (le an hoi) of the Jrai ethnic group was re-enacted in Op village, Gia Lai province, showcasing the distinctive marriage rituals of the Jrai people under their matrilineal system.

Pounding glutinous rice cake contest adds festive flair to Mu Cang Chai

Drumbeats echoed across the highlands as the traditional glutinous rice cake pounding contest burst into life at the Mu Cang Chai commune stadium in the northern mountainous province of Lao Cai.

Hanoi welcomes over 33 million visitors in 2025

In 2025, Hanoi welcomed more than 33.7 million visitors, up 20.8% from 2024. International arrivals exceeded 7.82 million, a 22.7% year-on-year increase. Total tourism revenue was estimated at more than 134.46 trillion VND (about 5.1 billion USD), a 21.5% rise year on year.

International arrivals to Vietnam hit new record in 2025, up over 20%

According to the Vietnam National Authority of Tourism (VNAT), more than 2 million international visitors arrived in December alone, up 15.7% year on year, pushing total arrivals for the year to a new high.

Hanoi’s ethnic culture village kicks off month-long Tet celebrations

The activities aim to celebrate Vietnam’s diverse cultural identities, contribute to upholding traditional values, and foster exchange, solidarity, and mutual support among ethnic groups.

Foreign visitors captivated by Hanoi’s street food culture

For many foreign diners, the charm of Hanoi’s street food lies in the seamless blend of tradition and modernity, where food is inseparable from the rhythm of daily life.

Traditional craft of banh hoi lives on in Phu Long

The banh hoi craft of Phu Long, in Ham Thang ward, Lam Dong province, is a long-standing rice-based handicraft known for its meticulous, fully manual process. Made from finely ground rice, banh hoi consists of delicate, thread-like strands woven into soft, airy mats. The dish itself is prized for its light texture and subtle sweetness, often served with herbs, pork or pork offal, and regional dipping sauces.

Ninh Binh on right track to emerge as international destination

In its future development strategy, Ninh Binh identifies tourism and cultural industries as spearhead economic sectors, aiming to develop them in a green, creative, and sustainable manner.

Lo Lo Chai - fairy-tale land on rocky plateau

Nestled beneath the Lung Cu Flag Tower at the nation’s northernmost point, Lo Lo Chai village in Tuyen Quang province (former Ha Giang) resembles a fairy-tale scene amid the stone plateau. The village has been recognised by the United Nations World Tourism Organisation as one of the World’s Best Tourism Villages 2025.

Dong Van transforms advantages into smart tourism

Dong Van is opening a new journey, where each scan by visitors is not only a marker on their travel map but also a stream of live data helping the highland region step into the era of smart tourism.

Hanoi serves 560,000 holiday-makers during New Year holiday

During the days, the capital city served 110,000 foreign arrivals and 450,000 domestic tourists, up nearly 287% and over 240%, respectively. These figures reflect a strong recovery and robust growth right at the start of the year.