Lifestyle

Lifestyle

Central Vietnam's specialties inspire innovative coffee beverages

Central Vietnam's specialties inspire innovative coffee beverages

Businesses and coffee artisans in Da Nang city are reimagining the central region's signature specialties through creative coffee beverages, offering visitors distinctive flavours while adding value to OCOP (One Commune One Product) items and strengthening links between agriculture, culture, tourism and commerce.
Moc Chau plateau awash in white plum blossoms

Moc Chau plateau awash in white plum blossoms

At this time of the year, the Moc Chau plateau in the northern province of Son La is cloaked in the pure white of plum blossoms. The annual plum blossom season leaves a deep impression on visitors, marking a vivid highlight in Vietnam’s tourism landscape.
Vietnamese rice paper makes way into European kitchens

Vietnamese rice paper makes way into European kitchens

Vietnamese rice paper is increasingly winning the hearts of European diners thanks to its versatility, easy preparation and ability to pair well with a wide range of Western ingredients. This culinary exchange not only broadens the reach of Vietnamese cuisine but also enriches the multicultural culinary landscape of Belgium and many other countries.
Asia’s largest mountaintop Maitreya Buddha statue in An Giang

Asia’s largest mountaintop Maitreya Buddha statue in An Giang

The Maitreya Buddha statue at Phat Lon Pagoda, located atop Thien Cam Son, the highest mountain in the That Son range, An Giang province, is a major spiritual landmark, attracting tens of thousands of visitors and Buddhists each year. In 2013, the statue was recognised by the Asian Records Organisation as Asia’s largest Maitreya Buddha statue on a mountaintop.
More trains added to serve Lunar New Year demand

More trains added to serve Lunar New Year demand

The railway sector will add more Thong Nhat (reunification) trains and regional services to meet the sharply rising travel demand of people and tourists during the 2026 Lunar New Year (Tet), Vietnam’s largest traditional festival.
Mekong Delta province spurs tourism for New Year growth

Mekong Delta province spurs tourism for New Year growth

In 2026, the Mekong Delta province of Vinh Long aims to welcome 9.84 million visitors and generate over 9.4 trillion VND (358 million USD) in tourism revenue. To spur demand and create early momentum, the province launched a tourism promotion programme at the start of the year, featuring local product and cuisine showcases, traditional craft demonstrations, and the “Old Kitchen” space recreating the Mekong Delta’s riverine lifestyle.
Unique Jrai proposal ceremony revived in Central Highlands

Unique Jrai proposal ceremony revived in Central Highlands

The proposal ceremony, or engagement ritual, is a key milestone in the marital life of the Jrai people, who follow a matrilineal system. Recently revived in Op village, Pleiku ward, Central Highland Gia Lai province, the ritual helps preserve traditional cultural identity while adding appeal to community-based tourism.
Exhibition welcomes the Year of the Horse

Exhibition welcomes the Year of the Horse

The Temple of Literature in Hanoi is hosting the themed exhibition “Horses Return to the City” to welcome the Lunar New Year of the Horse. The exhibition runs until the end of March.
Da Nang aims to welcome nearly 93,000 MICE visitors in 2026

Da Nang aims to welcome nearly 93,000 MICE visitors in 2026

The Da Nang MICE Tourism Promotion Programme 2026, themed “Da Nang - Elevating your MICE experience”, will be implemented from January 1 through the end of the year. Under the programme, the city targets welcoming and supporting nearly 93,000 MICE visitors, representing an increase of about 12% compared to 2025.