Happy Vietnam (VNA)

Sports tourism gains momentum across Vietnam

A Quang Ninh official said sporting events not only promote Ha Long Bay and other local attractions but also generate substantial spillover benefits for accommodation, transport, restaurant, retail and other services, reinforcing the province's image as a dynamic and modern destination.

Vietnam takes smart tourism to new heights

At the Vietnam National Fine Arts Museum on Nguyen Thai Hoc Street, Hanoi, a robot receptionist has been greeting visitors on the ground floor since mid-June

Vietnam steps up e-visa rollout to protect citizens, international visitors

Supported by more open visa policies, Vietnam welcomed more than 22.8 million international visitors in 2025, the highest figure on record.

Ninh Binh nominated for Asia’s Leading Emerging Tourism Destination 2026

Ninh Binh has emerged as one of Vietnam’s fastest-growing tourism destinations. In the first seven months this year, the locality welcomed an estimated 18.7 million visitors, up 23.34% year-on-year, including more than 16.7 million domestic and over 2 million international arrivals.

Vietnam welcomes nearly 13.9 million foreign visitors in seven months

The country has achieved about 56% of this year's target of 25 million foreign arrivals.

Central Vietnam's specialties inspire innovative coffee beverages

Businesses and coffee artisans in Da Nang city are reimagining the central region's signature specialties through creative coffee beverages, offering visitors distinctive flavours while adding value to OCOP (One Commune One Product) items and strengthening links between agriculture, culture, tourism and commerce.

Heritage fuels distinctive destination brands across Vietnam

As localities move beyond resource-based tourism towards value-driven cultural development, they are creating distinctive destination brands while reinforcing Vietnam's position as a culturally rich and compelling destination on the global tourism map.

Vietnam looks to unlock medical tourism potential with national strategy

The draft strategy aims to position Vietnam as a trusted healthcare destination in Southeast Asia by 2030 and eventually among Asia's leading medical tourism hubs. The plan marks a shift from viewing medical tourism as an untapped opportunity to making it a national development priority.

Kunming – Nha Trang air service resumes to boost tourism, connectivity

The restored Kunming–Nha Trang route is expected to cater to growing travel demand and facilitate tourism, trade and cultural exchanges between Vietnam and China.

Bach Ma National Park seeks to unlock tourism potential through biodiversity

Home to one of Vietnam's richest biodiversity reserves, the Bach Ma National Park is stepping up efforts to transform its unique natural assets into sustainable tourism products while maintaining long-term conservation goals.

Vietnam invites travellers on multi-sensory journey

Vietnam's appeal lies not in a single attraction but in the seamless combination of authentic experiences rooted in local culture. From colourful highland markets and traditional festivals to centuries-old craft villages, all remain an integral part of everyday life.

Tourism emerges as key driver of economic growth

Vietnam’s tourism performance has been widely regarded as a bright spot at a time when the global tourism industry continues to face significant challenges, including geopolitical tensions, armed conflicts in several regions, slowing global economic growth, rising oil prices and higher travel costs.

Hanoi festival celebrates cultural heritage of lotus

The festival is part of Hanoi's strategy to boost its cultural industries by transforming cultural heritage into a driver of socio-economic development while preserving and promoting the city's traditional cultural values.

Vietnam emerges as tourism hotspot on global map

According to online travel platform Agoda, searches for accommodation in Vietnam by Chinese travellers surged 164% year-on-year in the first five months of 2026, the fastest growth among international source markets.

Vietnam shines as Southeast Asia’s “gem”: French daily

The publication said Hanoi often leaves visitors with an immediate impression of energy and vitality, marked by its busy streets and constant movement. Beneath the bustling urban rhythm, however, lies a city rich in history and culture, featuring iconic landmarks such as the Temple of Literature, Hoan Kiem Lake, the Hanoi Opera House, the Ho Chi Minh Mausoleum and the One Pillar Pagoda.

Lao Cai preserves cultural heritage, creating sustainable livelihoods from traditional crafts

Among the province’s success stories is Ta Phin commune, one of Lao Cai’s earliest community-based tourism destinations and a locality renowned for its diverse traditional occupations that provide stable and sustainable livelihoods for ethnic minority communities.

Vietnam accelerates tourism digitalisation via AI, data ecosystems

Under this blueprint, tourism is designated as a high-priority sector to enhance the use of digital technology to improve management capabilities, service quality, and the visitor experience.

Vietnam tourism – A journey of endless discovery

In 2026, Vietnam’s tourism industry aims to welcome approximately 25 million international arrivals, serve 150 million domestic travellers and generate total tourism revenue of around 1.125 quadrillion VND (approximately 43 billion USD), contributing significantly to the Government’s double-digit economic growth ambitions.

Enhanced destination experiences deliver ‘dual benefits’ for Ho Chi Minh City’s tourism

Enriching on-site visitor experiences and redesigning itineraries to create more distinctive tour products are delivering what industry observers describe as “dual benefits” – responding to growing demand for experiential and sustainable travel while reducing transportation costs and creating fresh appeal for the summer tourism season.

Hanoi adopts framework to boost night-time economy development

The resolution encourages a wide range of cultural, artistic and tourism activities, including performances, exhibitions, film screenings, presentations of traditional and intangible cultural heritage, and other programmes held in public spaces, pedestrian streets, heritage sites, theatres, cinemas and cultural venues.