Happy Vietnam (VNA)

Destinations refresh products to enhance tourist experiences

A surge in visitor numbers during the Hung Kings Commemoration Day and the April 30–May 1 holidays underscored Vietnam’s rising tourism appeal, fueled by refreshed travel products and improved visitor experiences.

Slow travel increases connections, reshapes tourism trends

Rather than rushing to “check in” at as many attractions as possible, slow travel allows visitors to immerse themselves in local life. Travellers may spend time wandering through a highland market, learning to cook a traditional dish, cycling around a coastal fishing village, or simply enjoying the tranquil rhythm of life in the countryside.

Quang Tri province boosts tourism promotion through international television, films

A special documentary on Son Doong Cave, the world’s largest cave, was aired on March 29 in the renowned “60 Minutes” programme of CBS News. The report retraced the discovery of Son Doong Cave and years of expeditions conducted by the British Cave Research Association, offering global audiences a comprehensive look at the cave through scientific, historical and human perspectives.

Holiday tourism surges 14.2% to 12 million visitors nationwide

The back-to-back holidays, covering seven days in total, created favourable conditions for travel and leisure, boosting tourism demand nationwide.

Vietnam records 2 million foreign arrivals in April

The Vietnam National Authority of Tourism (VNAT) said the figures highlight the country’s rising profile as a safe, stable and increasingly compelling destination. It is the first time Vietnam has surpassed 2 million foreign arrivals for four straight months, and the first time the January – April tally has reached 8.8 million.

Ho Chi Minh City, Da Nang lead Thai tourists’ searches

Data from the online booking platform Agoda shows that Ho Chi Minh City recorded the highest growth in searches from Thailand, reaching 134%, followed by Da Nang with a 58% increase. Other destinations such as Hong Kong (China) saw more modest growth.

Tourists surge during Hung Kings’ Commemoration Day, April 30–May 1 holidays

Hanoi received an estimated 1.35 million visitors during the holidays, including more than 248,000 international arrivals (around 175,000 with overnight stays) and over 1.1 million domestic travellers. Total tourism revenue was estimated at over 5 trillion VND (189.7 million USD).

Lam Dong diversifies coastal tourism with adventure, island-linked experiences

Tourism operators reported a sharp rise in visitor numbers, with arrivals to Ta Cu increasing by 150% year-on-year since early 2026. Notably, interest in the Noc Tru trekking tour has surged, reflecting growing demand for experiential and adventure-based tourism. Beyond the physical challenge, the journey offers an opportunity to immerse oneself in pristine nature and connect with spiritual heritage.

Vietnam, Venezuela step up tourism cooperation, broaden cultural links

Reaffirming Vietnam’s consistent policy of attaching importance to its traditional friendship and comprehensive partnership with Venezuela, Ambassador Vu Trung My said tourism collaboration serves as an effective bridge to further enhance ties between their peoples.

Hanoi unveils new green tourism products, destinations

A total of eight new tourism offerings have been launched under the theme “Green Travel Journey,” focusing on nature conservation, cultural heritage preservation and community responsibility.

Fragrant rosewood festival draws crowds in Da Nang

Festival-goers can enjoy a wide range of activities, including hot air balloon rides offering panoramic views of the eco-village, traditional 'ao dai' performances, music exchanges, art sketching and programmes honouring women’s beauty. Outdoor experiences such as jogging, cycling under blooming rosewood trees and a “wish string” ritual add to the appeal.

Quang Ninh launches traditional sailboat tours along Ha Long Bay

The initiative follows strong public and visitor interest during the recent Lunar New Year (Tet), when the sight of the traditional wooden boat with its signature red sails drew widespread attention, both on-site and across social media, particularly among international tourists.

Vietnam sees strong tourism growth in Q1, reinforcing appeal as safe, attractive destination

In Q1, international arrivals reached an estimated 6.76 million, up 12.4% year-on-year and marking the highest level on record. Domestic travel remained strong with approximately 37 million visitors. Total tourism revenue was estimated at 267 trillion VND (10.1 billion USD).

Vietnam’s tourism defies fuel price shock with record Q1 “hat-trick”

According to data released by the National Statistics Office, foreign arrivals in March reached nearly 2.1 million, up 1.3% year-on-year. In total, Vietnam welcomed an estimated 6.76 million foreign tourists in the first quarter, a more than 12% jump from the same period in 2025 and the highest Q1 figure ever recorded.

Vietnam’s medical tourism services eye nearly 4 billion USD in revenue by 2033

Vietnam’s medical tourism market was valued at approximately 700 million USD in 2024 and is projected to expand to nearly 4 billion USD by 2033, representing an average annual growth rate of around 18%. The figures underscore the sector’s considerable potential.

Phu Quy moves to unlock potential as premier marine tourism hotspot

Under a resolution of the provincial Party Congress for the 2025–2030 term, the locality prioritises spatial planning of the marine economy, focusing on emerging sea-based industries linked with environmental protection and national defence. Located 56 nautical miles offshore, Phu Quy is a central pillar of this vision.

Khanh Hoa province pioneers green, sustainable tourism

With its comprehensive transport infrastructure, world-class bays, and a diverse tourism ecosystem, Khanh Hoa is regarded as one of Vietnam’s leading coastal tourism hubs. To rise into the ranks of top destinations in the region and globally, the central province is working to complete strategic infrastructure while attracting investment to develop in-depth and high-end tourism products.

Vietnam advised to seek to sustain tourism growth, enhance competitiveness

Tourism promotion activities should be further strengthened in a more focused and effective manner, targeting key markets and popular destinations, said an insider.

Son Doong tourism gets global boost from CBS television programme

The selection of Son Doong as a filming location by one of the world’s most prestigious television programmes is considered a significant media milestone for Quang Tri’s tourism sector as well as for the World Natural Heritage site of Phong Nha – Ke Bang National Park.

Vietnam gains popularity among Philippine travellers

According to the Tourism Information Centre under the Vietnam National Authority of Tourism (VNAT), since the COVID-19 pandemic, the number of Filipino visitors to Vietnam has recovered and grown impressively. Filipino tourists are particularly fond of destinations such as Da Nang, Sa Pa, Phu Quoc and Nha Trang, as well as Vietnam’s distinctive cuisine.