Discovering “inland Ha Long Bay” amid vast forests of Tuyen Quang
Far from the bustle of mass tourism, the area captivates visitors with its pristine beauty, unhurried pace of life and legends passed down through generations.
Story bank initiative aims to amplify Vietnam’s global profile
Under a newly issued plan by the Ministry of Culture, Sports and Tourism, the story bank will serve as a central repository of content to be disseminated across multimedia platforms, helping bring Vietnam’s culture, people and development achievements to audiences worldwide.
Tourism rebounds strongly as Hanoi expands cultural, night-time experiences
Hanoi aims to welcome around 9.04 million international visitors and more than 27 million domestic tourists in 2026, with total tourism revenue projected at roughly 160 trillion VND.
Vietnam teams up with CNN International Commercial to promote tourism worldwide
According to the Vietnam National Authority of Tourism, CNN has been an effective partner in recent years, helping showcase Vietnam’s culture, people, cuisine and diverse local experiences at international forums and events, and across its media platforms.
AI generates novel pathway to sustainable tourism development in Vietnam
According to the 2026 Travel Outlook Report released by Agoda, Vietnamese travellers are leading Asia in their readiness to adopt AI for travel planning. The report shows that 81% of Vietnamese respondents intend to use AI for their next trip, significantly higher than the regional average of 63%.
Vietnam in international MVs: From visual appeal to tourism potential
The growing presence of Vietnam in international music videos is therefore more than a story of beautiful imagery. It is also a test of how the country positions itself within the global cultural landscape.
Vietnamese travellers seek nature, culture, discovery in summer 2026
According to the digital travel platform Agoda, travel searches by Vietnamese users show a clear shift toward lesser-known destinations offering more personalised and immersive experiences, spanning coastal, mountainous and cultural tourism.
Ninh Binh aims to boost heritage-driven tourism growth
One of the highlights of the Ninh Binh Tourism Week 2026 is the Tam Coc Golden Season Festival at the Tam Coc – Bich Dong tourist site, where visitors can enjoy the vibrant rice harvest landscape alongside traditional cultural activities such as agricultural offerings processions, folk singing and traditional art performances.
Vietnam targets tourism breakthrough by filling gaps
Industry officials said advances in sci-tech, innovation and digital transformation are already wrenching tourism away from a bulk-volume model toward one built on data, customised experiences and smart governance. Deeper global integration is further widening market access, tightening value chain links and sharpening Vietnam’s destination brand.
Phu Quy special zone leverages tourism, fisheries for sustainable development
The Phu Quy special zone, an island district off the south-central coast of Vietnam, is capitalising on its strong marine economy potential, particularly in tourism and fisheries, to transform the island’s economy, improve local livelihoods and position itself as a key sea-based economic hub.
Destinations refresh products to enhance tourist experiences
A surge in visitor numbers during the Hung Kings Commemoration Day and the April 30–May 1 holidays underscored Vietnam’s rising tourism appeal, fueled by refreshed travel products and improved visitor experiences.
Slow travel increases connections, reshapes tourism trends
Rather than rushing to “check in” at as many attractions as possible, slow travel allows visitors to immerse themselves in local life. Travellers may spend time wandering through a highland market, learning to cook a traditional dish, cycling around a coastal fishing village, or simply enjoying the tranquil rhythm of life in the countryside.
Quang Tri province boosts tourism promotion through international television, films
A special documentary on Son Doong Cave, the world’s largest cave, was aired on March 29 in the renowned “60 Minutes” programme of CBS News. The report retraced the discovery of Son Doong Cave and years of expeditions conducted by the British Cave Research Association, offering global audiences a comprehensive look at the cave through scientific, historical and human perspectives.
Holiday tourism surges 14.2% to 12 million visitors nationwide
The back-to-back holidays, covering seven days in total, created favourable conditions for travel and leisure, boosting tourism demand nationwide.
Vietnam records 2 million foreign arrivals in April
The Vietnam National Authority of Tourism (VNAT) said the figures highlight the country’s rising profile as a safe, stable and increasingly compelling destination. It is the first time Vietnam has surpassed 2 million foreign arrivals for four straight months, and the first time the January – April tally has reached 8.8 million.
Ho Chi Minh City, Da Nang lead Thai tourists’ searches
Data from the online booking platform Agoda shows that Ho Chi Minh City recorded the highest growth in searches from Thailand, reaching 134%, followed by Da Nang with a 58% increase. Other destinations such as Hong Kong (China) saw more modest growth.
Tourists surge during Hung Kings’ Commemoration Day, April 30–May 1 holidays
Hanoi received an estimated 1.35 million visitors during the holidays, including more than 248,000 international arrivals (around 175,000 with overnight stays) and over 1.1 million domestic travellers. Total tourism revenue was estimated at over 5 trillion VND (189.7 million USD).
Lam Dong diversifies coastal tourism with adventure, island-linked experiences
Tourism operators reported a sharp rise in visitor numbers, with arrivals to Ta Cu increasing by 150% year-on-year since early 2026. Notably, interest in the Noc Tru trekking tour has surged, reflecting growing demand for experiential and adventure-based tourism. Beyond the physical challenge, the journey offers an opportunity to immerse oneself in pristine nature and connect with spiritual heritage.
Vietnam, Venezuela step up tourism cooperation, broaden cultural links
Reaffirming Vietnam’s consistent policy of attaching importance to its traditional friendship and comprehensive partnership with Venezuela, Ambassador Vu Trung My said tourism collaboration serves as an effective bridge to further enhance ties between their peoples.
Hanoi unveils new green tourism products, destinations
A total of eight new tourism offerings have been launched under the theme “Green Travel Journey,” focusing on nature conservation, cultural heritage preservation and community responsibility.