Craft villages need mentors to keep traditions alive

Craft villages need mentors to keep traditions alive

Trinh Quoc Dat, Chairman of the Vietnam Craft Village Association, said craft hubs with strong production, market access and decent incomes tend to attract young workers. Bat Trang commune draws labour from nearby areas, and some families send children to study ceramics before they return to develop the craft and study new designs and glaze lines.
Vietnam leans on wellness tourism to unlock higher-value segment by 2030

Vietnam leans on wellness tourism to unlock higher-value segment by 2030

Vietnam has the abundant natural resources, including beaches, forests, mineral springs, mineral mud and a wide range of medicinal plants, backed by a long-lasting traditional medicine and the cultural identity of its ethnic communities. Together, they form the base for wellness tourism products that are both competitive and distinctly Vietnamese.
Dong Thap parlays flood season into tourism opportunity

Dong Thap parlays flood season into tourism opportunity

At the Tram Chim tourism site, part of Tram Chim National Park in Tram Chim commune, visitors can try fishing with nets and hooks, setting traps and dismantling brush piles to catch field rats from August to November, the peak flood season.
Traditional arts bring closer to public through “Music and Heritage” programme

Traditional arts bring closer to public through “Music and Heritage” programme

The key message the organisers want to convey to the public and international friends is that heritage is not a collection of artefacts or values frozen in the past, but a living flow that continues to evolve, adapt and be enriched by each generation, Le Thi Anh Mai, Deputy Director of the Hanoi Department of Culture, Sports and Tourism, said.
Potential of ethnic minority women’s football

Potential of ethnic minority women’s football

Women’s football movements in local communities have been quietly growing, but they’ve now built up enough momentum to inspire organisers to launch the first Vietnam Ethnic Minority Women’s Football – VTV Cup in 2026.
Hanoi International Jazz Festival 2026 kicks off

Hanoi International Jazz Festival 2026 kicks off

With open and free-of-charge activities held at both professional performance venues and public spaces, Hanoi Jazztival 2026 seeks to expand access to jazz and make the genre more visible in the capital’s urban cultural life.
Unique pagoda in Khanh Hoa showcases marine culture

Unique pagoda in Khanh Hoa showcases marine culture

Tu Van pagoda, known as the Oc pagoda, in Khanh Hoa province features unique architecture inspired by marine culture. Its most prominent feature is the 39 metre-high tower, built from coral, seashells and shell fragments.
Artist promoting Vietnamese culture in Australia

Artist promoting Vietnamese culture in Australia

As Vietnam places greater emphasis on promoting its cultural soft power and harnessing the resources of its overseas Vietnamese community, overseas Vietnamese artists are playing an increasingly important role in bringing Vietnamese cultural identity closer to international audiences.