Lifestyle - Happy Vietnam - Vietnam News Agency

Miss World 2026 promotes Vietnamese culture, tourism

On September 4-5 alone, Khanh Hoa welcomed around 95,000 visitors staying overnight, including approximately 38,000 international visitors, highlighting the event’s considerable appeal and the province’s image as a safe, attractive and welcoming destination.

Bat Trang pottery village preserves heritage in digital age

Vietnam Rong Xanh Awards create new cultural, heritage values

Tourism sector serves 6.5 million tourists during National Day holiday

National Day break delivers tourism gains across major hubs

Culture positioned as core driver of Hanoi's century-long development

In the Hanoi Capital Master Plan with a 100-year vision, culture is identified as the core value underpinning the entire plan, serving as an endogenous resource, a source of soft power, and a driving force for the capital city's sustainable development strategy.

Vietnam to host Miss Heritage Global 2026 as Asia’s first, crown unveiled

Vo An Nguyen, who leads the committee and serves as CEO of Future Star World, called the pageant an international contest built around heritage, where beauty is measured alongside knowledge, community responsibility and the preservation of each country's cultural treasures.

Ho Chi Minh City keeps traditional pottery alive

Following its administrative boundary expansion, Ho Chi Minh City has not only gained more room for industrial and service growth, but also inherited one of the country’s largest pottery hubs. However, preserving and developing the craft faces major hurdles, including a shortage of young workers, rising raw material costs, and falling market demand. A comprehensive strategy is therefore needed to help this traditional craft survive and generate economic value.

Top Chef Vietnam returns with mission to elevate Vietnamese cuisine globally

Vietnam currently ranks 16th among the world's top 100 cuisines in the latest TasteAtlas rankings, up three places from 2024 and six from 2023. Meanwhile, Travel + Leisure has described Vietnamese cuisine as "exceptional" and listed Vietnam among the leading destinations for travellers seeking cultural experiences through food.

Vietnamese traditional martial arts festival opens with spectacular performances

According to the organising committee, the four-day festival attracts nearly 1,000 martial artists from Vietnam and overseas, including 650 participants from domestic martial arts schools and clubs and 260 representatives from 16 delegations across nine countries, including Thailand and Laos.

Ngoc Linh ginseng sets sights on global brand recognition

Dr. Tran Minh Ngoc, Director of the National Institute of Medicinal Materials under the Ministry of Health, said Ngoc Linh ginseng (Panax vietnamensis) is an endemic species found only in Vietnam's Ngoc Linh mountain range at elevations of 1,500–2,100 metres.

Keeper of history: Man preserves images of late President, national sovereignty through postage stamps

Through these tiny pieces of paper, veteran philatelist Tran Huu Hue tells students about President Ho Chi Minh, Vietnam's national heroes, and places across the country and around the world.

Magnificent beauty of Bach Ma stream and waterfall system

Bach Ma National Park, located in the central city of Hue, is one of the most biodiverse areas in Vietnam, renowned for its cool, crystal-clear, and enchanted stream system.

The craft of Quang An lotus-scented tea

Hailed as the “supreme tea of all time”, Quang An lotus-scented tea in Tay Ho Ward, Hanoi, represents the pinnacle of the capital city’s culinary heritage. The harmonious combination of the sweet, subtle flavour of green tea and the pure fragrance of West Lake’s Bach Diep (hundred-petal) lotus creates a precious delicacy deeply rooted in Hanoi’s cultural identity.

Air passenger traffic tops 76 million as international travel drives growth

According to the Civil Aviation Authority of Vietnam (CAAV), more than 11 million passengers passed through airports in July, up over 3% from June. International passengers totalled nearly 4 million, up 2%, while domestic travellers exceeded 7 million, an increase of more than 4%.

Ho Chi Minh City: Free bus fares drive increase in bus, metro ridership

According to Deputy Director of the Ho Chi Minh City Public Transport Management Centre Le Hoan, the bus network operated nearly 478,000 trips in July, serving more than 8.48 million passengers. Weekly growth accelerated throughout the month, rising from 33% in the first week to 45% in the fourth week.

Hanoi aims to become city of night-time cultural experiences

Hanoi’s project “Development of the Night Economy in Hanoi for the 2026-2030 Period, With a Vision to 2045” aims to increase the night-time economy’s contribution to 7–8% of the city’s GRDP by 2035, while positioning Hanoi as the “City of night-time cultural experiences.”

TikTok Vietnam strengthens partnership to boost sales of rural products

TikTok Vietnam, a popular short-video platform, has joined hands with the Central Coordination Office of the National Target Programme and the Centre for Agricultural Trade and Environmental Promotion to enhance the rural economy through e-commerce.

Vietnam eyes first ‘City of Photography’ by 2027

Vietnam is aiming to add a new title to its growing list of UNESCO Creative Cities by establishing the country’s first City of Photography as early as 2027. The initiative follows the success of four Vietnamese cities already recognised by UNESCO’s Creative Cities Network: Hanoi for Design in 2019, Hoi An for Crafts and Folk Art in 2023, Da Lat for Music in 2023, and Ho Chi Minh City for Film in 2025.

Son La's terraced rice fields shimmer in water-filling season

Muong La commune in the northern province of Son La is home to around 360 hectares of rice paddies. Terraced rice cultivation is a traditional farming practice of the area's ethnic communities.

Central Vietnam's specialties inspire innovative coffee beverages

Businesses and coffee artisans in Da Nang city are reimagining the central region's signature specialties through creative coffee beverages, offering visitors distinctive flavours while adding value to OCOP (One Commune One Product) items and strengthening links between agriculture, culture, tourism and commerce.

Vovinam marks 30 years of global growth with world championship in Paris

Originating in Vietnam, Vovinam – Viet Vo Dao has steadily gained international recognition. In France, this martial art has become firmly established, with more than 10,000 practitioners and about 50 clubs operating under the French Vovinam Federation.

Virtual museums bring Lam Dong's heritage into digital age

Beyond preservation, digitalisation is opening new opportunities for smart tourism, thereby expanding public access to heritage and enhancing research activities.

Night-time experiences breathe new life into urban heritage

Beyond museum walls, technology is also reshaping how the public experiences the city's heritage.

Vietnamese souvenirs tell everyday stories, drive creative economy

Today’s souvenirs capture the rhythm of everyday life: a “banh mi” (Vietnamese baguette) lapel pin, a sketchbook of Hanoi’s tangled streets, and illustrations of daily life in Ho Chi Minh City. They work because they paint a Vietnam that feels authentic, approachable and alive. Simple, compelling stories are giving cultural souvenirs a whole new appeal.