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Hung Yen preserves traditional craft of aromatic incense making

Amidst the ever-changing pace of modern life, the herbal scent in Cao residential group in Son Nam ward, northern province of Hung Yen, evokes traditional cultural values essential to Vietnamese families during the Lunar New Year. For the locals here, incense making is not merely a livelihood, but a rural memory preserved and passed down for over three centuries.

Hanoi’s Tet-coloured art space enchants visitors

Thuong Loc oranges in Ha Tinh province enter Tet season

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Khanh Hoa farmers prepare for Lunar New Year grape harvest

Khanh Hoa’s grape growers are actively caring for high-quality table grape varieties to ensure harvests are ready for the Lunar New Year 2026.

Traditional Jrai engagement ceremony re-enacted in Gia Lai

The traditional engagement ceremony (le an hoi) of the Jrai ethnic group was re-enacted in Op village, Gia Lai province, showcasing the distinctive marriage rituals of the Jrai people under their matrilineal system.

Pounding glutinous rice cake contest adds festive flair to Mu Cang Chai

Drumbeats echoed across the highlands as the traditional glutinous rice cake pounding contest burst into life at the Mu Cang Chai commune stadium in the northern mountainous province of Lao Cai.

Hanoi welcomes over 33 million visitors in 2025

In 2025, Hanoi welcomed more than 33.7 million visitors, up 20.8% from 2024. International arrivals exceeded 7.82 million, a 22.7% year-on-year increase. Total tourism revenue was estimated at more than 134.46 trillion VND (about 5.1 billion USD), a 21.5% rise year on year.

International arrivals to Vietnam hit new record in 2025, up over 20%

According to the Vietnam National Authority of Tourism (VNAT), more than 2 million international visitors arrived in December alone, up 15.7% year on year, pushing total arrivals for the year to a new high.

Hanoi’s ethnic culture village kicks off month-long Tet celebrations

The activities aim to celebrate Vietnam’s diverse cultural identities, contribute to upholding traditional values, and foster exchange, solidarity, and mutual support among ethnic groups.

Foreign visitors captivated by Hanoi’s street food culture

For many foreign diners, the charm of Hanoi’s street food lies in the seamless blend of tradition and modernity, where food is inseparable from the rhythm of daily life.

Traditional craft of banh hoi lives on in Phu Long

The banh hoi craft of Phu Long, in Ham Thang ward, Lam Dong province, is a long-standing rice-based handicraft known for its meticulous, fully manual process. Made from finely ground rice, banh hoi consists of delicate, thread-like strands woven into soft, airy mats. The dish itself is prized for its light texture and subtle sweetness, often served with herbs, pork or pork offal, and regional dipping sauces.

Ninh Binh on right track to emerge as international destination

In its future development strategy, Ninh Binh identifies tourism and cultural industries as spearhead economic sectors, aiming to develop them in a green, creative, and sustainable manner.

Lo Lo Chai - fairy-tale land on rocky plateau

Nestled beneath the Lung Cu Flag Tower at the nation’s northernmost point, Lo Lo Chai village in Tuyen Quang province (former Ha Giang) resembles a fairy-tale scene amid the stone plateau. The village has been recognised by the United Nations World Tourism Organisation as one of the World’s Best Tourism Villages 2025.

Dong Van transforms advantages into smart tourism

Dong Van is opening a new journey, where each scan by visitors is not only a marker on their travel map but also a stream of live data helping the highland region step into the era of smart tourism.

Hanoi serves 560,000 holiday-makers during New Year holiday

During the days, the capital city served 110,000 foreign arrivals and 450,000 domestic tourists, up nearly 287% and over 240%, respectively. These figures reflect a strong recovery and robust growth right at the start of the year.

Cultural festival spotlights Mu Cang Chai tourism potential

The festival provides an opportunity for Mu Cang Chai to showcase and further promote its potential, strengths, natural beauty and distinctive cultural identity to visitors from within and beyond the province. Through this, the locality is gradually realising its aspiration to become a flagship tourism destination of the northwestern region.

Preserving core values key to sustainable craft village tourism: Insiders

Developing tours and itineraries highlighted with the unique culture of craft villages requires coordinated efforts from local authorities, communities, craft artisans, and travel agencies, thus transforming Vietnam’s traditional craftsmanship into sustainable tourism products within the modern travel landscape.

Ho Chi Minh City expands nighttime cultural spaces for residents

Beyond remaining a familiar destination for readers, Nguyen Van Binh Book Street in Ho Chi Minh City’s Sai Gon ward now contributes to the city’s nighttime cultural life, meeting the public’s demand for weekend recreation, cultural enjoyment and relaxation.

Huu Nghi International Border Gate bustles with cross-border travel at year’s start

The bustling New Year atmosphere at the Huu Nghi International Border Gate in Lang Son province not only reflects a joyful start of the year but also underscores the proactive and responsible efforts of local authorities.

Khanh Hoa sees surge in New Year holiday visitors

Khanh Hoa targets 18.1 million overnight visitors and over 77 trillion VND in tourism revenue for 2026.

Bollywood filmmakers flock to Vietnam in tourism windfall

Indian experts noted that Bollywood's output of about 1,500 films annually reaches vast audiences in South Asia, the Middle East, Africa, and parts of Europe, making each Vietnam-shot movie equivalent to a high-impact marketing campaign far cheaper than conventional ads.

Early spring at Hanoi’s flower market

Even with more than a month to go before Lunar New Year 2026, spring has already arrived in Hanoi. At Quang An flower market, peach, pear and plum blossoms are blooming early, filling the air with colour of Tet.

Hue marks start of Festival 2026 with royal calendar ceremony

The central city of Hue held a ceremony at Ngo Mon Square in the Hue Imperial Citadel on January 1 to announce its signature Hue Festival 2026.