A total of eight new tourism offerings have been launched under the theme “Green Travel Journey,” focusing on nature conservation, cultural heritage preservation and community responsibility.
Festival-goers can enjoy a wide range of activities, including hot air balloon rides offering panoramic views of the eco-village, traditional 'ao dai' performances, music exchanges, art sketching and programmes honouring women’s beauty. Outdoor experiences such as jogging, cycling under blooming rosewood trees and a “wish string” ritual add to the appeal.
The initiative follows strong public and visitor interest during the recent Lunar New Year (Tet), when the sight of the traditional wooden boat with its signature red sails drew widespread attention, both on-site and across social media, particularly among international tourists.
In Q1, international arrivals reached an estimated 6.76 million, up 12.4% year-on-year and marking the highest level on record. Domestic travel remained strong with approximately 37 million visitors. Total tourism revenue was estimated at 267 trillion VND (10.1 billion USD).
According to data released by the National Statistics Office, foreign arrivals in March reached nearly 2.1 million, up 1.3% year-on-year. In total, Vietnam welcomed an estimated 6.76 million foreign tourists in the first quarter, a more than 12% jump from the same period in 2025 and the highest Q1 figure ever recorded.
Vietnam’s medical tourism market was valued at approximately 700 million USD in 2024 and is projected to expand to nearly 4 billion USD by 2033, representing an average annual growth rate of around 18%. The figures underscore the sector’s considerable potential.
Under a resolution of the provincial Party Congress for the 2025–2030 term, the locality prioritises spatial planning of the marine economy, focusing on emerging sea-based industries linked with environmental protection and national defence. Located 56 nautical miles offshore, Phu Quy is a central pillar of this vision.
With its comprehensive transport infrastructure, world-class bays, and a diverse tourism ecosystem, Khanh Hoa is regarded as one of Vietnam’s leading coastal tourism hubs. To rise into the ranks of top destinations in the region and globally, the central province is working to complete strategic infrastructure while attracting investment to develop in-depth and high-end tourism products.
Tourism promotion activities should be further strengthened in a more focused and effective manner, targeting key markets and popular destinations, said an insider.
The selection of Son Doong as a filming location by one of the world’s most prestigious television programmes is considered a significant media milestone for Quang Tri’s tourism sector as well as for the World Natural Heritage site of Phong Nha – Ke Bang National Park.
According to the Tourism Information Centre under the Vietnam National Authority of Tourism (VNAT), since the COVID-19 pandemic, the number of Filipino visitors to Vietnam has recovered and grown impressively. Filipino tourists are particularly fond of destinations such as Da Nang, Sa Pa, Phu Quoc and Nha Trang, as well as Vietnam’s distinctive cuisine.
Vietnam’s tourism market is being reshaped as rising costs and cautious spending push travellers toward shorter, more flexible, and experience-led trips.
According to travel firms and online booking platforms, tourists are shifting away from conventional leisure holidays towards wellness-focused journeys, personalised experiences, and trips that strengthen connections with family and friends.
Australian website The Sydney Morning Herald on March 21 run an article titled “The Spirit of Vietnam bursts into life a long the Mekong” by travel writer Tim Richards, in which he expresses his enjoyment of experiencing a week-long journey along the Mekong River from Vietnam to Cambodia.
Many well-known tourism and resort projects are already operating effectively in Thang An commune, including Hoiana Resort & Golf, Vinpearl Resort & Golf and Bliss Hoi An Beach Resort. Nevertheless, significant coastal land resources remain available for investment and future development.
The trend of nature exploration tourism, particularly hiking in mountainous areas, is gaining momentum across Asia, especially among young people. In Vietnam, more young travellers are choosing short weekend trips to explore forests, mountains and local ecosystems.
Japan, Vietnam and Thailand were among the most searched destinations by French travellers, alongside well-established European favourites such as Italy and Spain.
In February alone, the country welcomed more than 2.2 million foreign visitors, marking the third consecutive month that the number of international arrivals exceeded the two-million mark, following 2.45 million in January 2026 and 2.02 million in December 2025.
The festival serves as a platform to introduce the city’s potential and strengths, and demonstrate the strong vitality and endless creativity of a dynamic and compassionate metropolis.
During the nine-day Tet holiday alone, the province welcomed more than 1.1 million visitors, including an estimated 248,000 international arrivals, reaffirming its position as one of Vietnam’s leading tourism hubs.