Lifestyle - Happy Vietnam - Vietnam News Agency

Craft villages need mentors to keep traditions alive

Trinh Quoc Dat, Chairman of the Vietnam Craft Village Association, said craft hubs with strong production, market access and decent incomes tend to attract young workers. Bat Trang commune draws labour from nearby areas, and some families send children to study ceramics before they return to develop the craft and study new designs and glaze lines.

Two Vietnamese documentary heritage collections added to UNESCO regional register

Community-based tourism helps reduce poverty in mountainous areas

Temple of Literature – Quoc Tu Giam: 950 years of Vietnam’s tradition of learning

Green tourism boosts Da Nang’s competitiveness

Vietnam, France join hands to enhance visitor experience at Temple of Literature

The Temple of Literature - Quoc Tu Giam has introduced a new site map and visitor leaflets to help visitors navigate its historic grounds and better understand its history, architecture and cultural values.

Ninh Binh steps up efforts to preserve Nha Xa’s historic houses

The historic houses in Nha Xa village, Ninh Binh province retain distinctive architectural features and cultural values linked to the development of the local weaving craft.

Century-old net fishing tradition endures in Nghe An

Net fishing has long been part of life in coastal communities in An Chau, Hai Chau, Quynh Phu and Quynh Anh communes in the central province of Nghe An, with the traditional fishing method passed down through generations.

Bamboo-inspired show reinvents Vietnamese circus

Bamboo takes centre stage in a circus production that retells Vietnamese cultural traditions through contemporary performance, offering new possibilities for shows aimed at audiences and tourists.

Ninh Binh’s heritage sites impress international delegates

Ninh Binh’s stunning natural landscapes and rich cultural heritage have left a lasting impression on international delegates visiting the Trang An Landscape Complex. Their recent experiences reaffirmed the appeal and global standing of the UNESCO World Heritage Site as a leading destination for heritage tourism.

Traditional medicine gives wellness tourism distinctive identity

The country's abundant medicinal resources provide a cornerstone for leveraging the strengths of traditional medicine and expanding opportunities to develop high-value medicinal products.

Vietnamese cultural digital map platform promotes love for nation: Minister

Beyond serving as a location-search tool, the CMAP is designed as a comprehensive digital information channel covering cultural, sports and tourism infrastructure. It enables real-time updates on arts and cultural events, traditional festivals, mass sports competitions and heritage tourism itineraries, bringing diverse cultural data together in an integrated ecosystem.

Colours of Vietnamese culture shine at cultural exchange festival in Paris

Traditional costume performances by Huong Sac Viet Nam – Au Chau (Vietnam’s charm in Europe) Association and musical performances by the Que Huong Choir introduced Vietnam’s people, culture and landscapes to international audiences.

Artisans sustain Hanoi’s bamboo and rattan weaving tradition

Located more than 30km southwest of central Hanoi, Phu Vinh craft village is renowned for its intricate bamboo and rattan products made from natural materials. The traditional trade provides jobs for more than 2,000 people, while its products reach markets in Vietnam and abroad.

Tan Cuong tea heritage takes centre stage at Thai Nguyen festival

A programme held in Thai Nguyen province on November 1 celebrated the 100-year history of the Tan Cuong tea brand through cultural activities and hands-on experiences, helping promote local tea-making traditions and develop experiential tourism.

Art programme promotes beauty of Vietnam’s renowned tea land

A highlight was an artistic tea-making performance showcasing the sophistication of Thai Nguyen’s tea culture. Artisans and tea producers demonstrated their skills through every stage, from selecting tea leaves and preparing teaware to releasing the tea’s aroma, pouring and enjoying the brew, offering visitors insights into the value of traditional tea products.

M’Nong water trough worship ritual revived in Da Nang

The water trough worship ritual is one of the distinctive traditional ceremonies of the M’Nong ethnic minority in Tra Leng commune, Da Nang city, expressing gratitude to nature and deities for providing the community with water.

38,000 free tickets for Vietnam Culture Day concert

Through its performances, the concert aims to trace the evolution of Vietnamese culture from its roots to the present and future, connecting heritage values with contemporary creativity.

Contest seeks to preserve, promote traditional music heritage

The event sought to preserve, honour and promote the values of folk and traditional music while highlighting the distinctive identity of Vietnam's musical heritage.

Photo contest affirms national sovereignty

The 2026 edition attracted nearly 16,000 entries by 4,221 photographers from all 34 provinces and cities, more than five times the number recorded in its inaugural edition.

Lai Chau revives century-old ethnic minority wedding traditions

At the Binh Lu Golden Harvest Festival in the northwestern province of Lai Chau, an excerpt from a traditional Giay wedding was re-enacted, attracting local residents and visitors. The activity aims to preserve customs and link heritage with community-based tourism.

Technology opens global markets to Vietnamese goods

Technology is opening new ways for Vietnamese businesses to reach international buyers through product data, digital storefronts and online business matching. Ho Chi Minh City is also promoting “on-the-spot exports” by bringing international buyers to factories and raw-material production areas.

Temple of Literature embraces digital technology to promote heritage

In line with Resolution No. 57-NQ/TW, the Temple of Literature, a special national relic site in Hanoi, is accelerating the digitisation of artefacts, architecture and intangible cultural heritage to improve preservation, management and public engagement. Digital products ranging from 2D and 3D books and videos featuring historical figures to interactive displays and evening tours are offering visitors more engaging and accessible ways to explore Vietnam’s cultural and educational heritage.

Gia Lai festival offers diverse cultural and tourism experiences

A series of cultural, artistic, sporting and tourism activities opened on October 30 in Ia Gri village, Bien Ho commune, Gia Lai province as part of the Gong Festival – Wild Sunflower Week – Chu Dang Ya Volcano 2026.

Foreign diplomats experience Thai Nguyen’s tea culture

A land with a rich historical and cultural heritage in Vietnam’s northern midland and mountainous region, Thai Nguyen is renowned for its celebrated tea-growing areas and cultural diversity.