Vietnam currently has 17 intangible cultural heritage elements inscribed by UNESCO, contributing to enhancing the country’s image on the global tourism map.
The traditional engagement ceremony (le an hoi) of the Jrai ethnic group was re-enacted in Op village, Gia Lai province, showcasing the distinctive marriage rituals of the Jrai people under their matrilineal system.
The banh hoi craft of Phu Long, in Ham Thang ward, Lam Dong province, is a long-standing rice-based handicraft known for its meticulous, fully manual process. Made from finely ground rice, banh hoi consists of delicate, thread-like strands woven into soft, airy mats. The dish itself is prized for its light texture and subtle sweetness, often served with herbs, pork or pork offal, and regional dipping sauces.
In its future development strategy, Ninh Binh identifies tourism and cultural industries as spearhead economic sectors, aiming to develop them in a green, creative, and sustainable manner.
Nestled beneath the Lung Cu Flag Tower at the nation’s northernmost point, Lo Lo Chai village in Tuyen Quang province (former Ha Giang) resembles a fairy-tale scene amid the stone plateau. The village has been recognised by the United Nations World Tourism Organisation as one of the World’s Best Tourism Villages 2025.
Dong Van is opening a new journey, where each scan by visitors is not only a marker on their travel map but also a stream of live data helping the highland region step into the era of smart tourism.
During the days, the capital city served 110,000 foreign arrivals and 450,000 domestic tourists, up nearly 287% and over 240%, respectively. These figures reflect a strong recovery and robust growth right at the start of the year.
The festival provides an opportunity for Mu Cang Chai to showcase and further promote its potential, strengths, natural beauty and distinctive cultural identity to visitors from within and beyond the province. Through this, the locality is gradually realising its aspiration to become a flagship tourism destination of the northwestern region.
Developing tours and itineraries highlighted with the unique culture of craft villages requires coordinated efforts from local authorities, communities, craft artisans, and travel agencies, thus transforming Vietnam’s traditional craftsmanship into sustainable tourism products within the modern travel landscape.
Beyond remaining a familiar destination for readers, Nguyen Van Binh Book Street in Ho Chi Minh City’s Sai Gon ward now contributes to the city’s nighttime cultural life, meeting the public’s demand for weekend recreation, cultural enjoyment and relaxation.
The bustling New Year atmosphere at the Huu Nghi International Border Gate in Lang Son province not only reflects a joyful start of the year but also underscores the proactive and responsible efforts of local authorities.
Indian experts noted that Bollywood's output of about 1,500 films annually reaches vast audiences in South Asia, the Middle East, Africa, and parts of Europe, making each Vietnam-shot movie equivalent to a high-impact marketing campaign far cheaper than conventional ads.
Even with more than a month to go before Lunar New Year 2026, spring has already arrived in Hanoi. At Quang An flower market, peach, pear and plum blossoms are blooming early, filling the air with colour of Tet.
A multi-layered light flyboard performance was staged for the first time on the Dong Nai River in Tran Bien ward, Dong Nai province, on December 30, 2025, combining sound, lighting and modern technology and drawing thousands of spectators.
For Anniae Hunn and her family of five from Australia, welcoming 2026 in Vietnam was a particularly special experience as it was the first time they had watched fireworks away from home, with high hopes that the journey would create lasting memories.
Even hours before the New Year 2026 fireworks, the area around Hoan Kiem Lake in Hanoi was already crowded as people gathered to enjoy the festive atmosphere. This year’s celebration was made more special by an artistic lighting space, part of a series of cultural and artistic events welcoming the 2026 New Year organised by Hanoi for residents and domestic and international visitors.
The Republic of Korea’s Minister of Economy and Finance Koo Yun Cheol on December 31 announced that the country will extend the waiver of visa processing fees for group tourists from six countries, including Vietnam, for another six months.