Lifestyle - Happy Vietnam - Vietnam News Agency

Miss World 2026 promotes Vietnamese culture, tourism

On September 4-5 alone, Khanh Hoa welcomed around 95,000 visitors staying overnight, including approximately 38,000 international visitors, highlighting the event’s considerable appeal and the province’s image as a safe, attractive and welcoming destination.

Bat Trang pottery village preserves heritage in digital age

Vietnam Rong Xanh Awards create new cultural, heritage values

Tourism sector serves 6.5 million tourists during National Day holiday

National Day break delivers tourism gains across major hubs

Food shapes Vietnamese travel choices: Agoda report

Food is playing an increasingly influential role in the travel decisions of Vietnamese tourists, with 35% citing local cuisine as one of the key factors in choosing a destination, according to Agoda's Travel Outlook 2026 report.

Dak Lak turns durian season into a distinctive tourism draw

Held for the first time on a provincial scale, the 2026 Dak Lak Durian Festival brought together culture, tourism, agriculture, trade promotion and local image-building. The festival’s success has laid an important foundation for the Central Highland province of Dak Lak to gradually develop it into a distinctive cultural and tourism product in the years ahead.

Women leading change in Dien Bien’s highland villages

In Dien Bien province, many women in mountainous areas are leading the way in local movements, driving economic development, preserving cultural traditions and inspiring fellow women to build better livelihoods.

Large crowds visit 48 Hang Ngang street relic site in Hanoi on National Day

During the recent National Day holiday, large numbers of domestic and foreign visitors came to the 48 Hang Ngang Street relic site in Hanoi, where President Ho Chi Minh drafted the Declaration of Independence 81 years ago, to learn more about the nation’s history.

Most-visited localities during National Day holiday

According to the Vietnam National Authority of Tourism, during the five-day National Day holiday from August 29 to September 2, the country’s tourism sector welcomed and served around 6.5 million visitors, up 18% year-on-year.

Vietnamese communities in China, Japan celebrate National Day

The Vietnamese communities in China and Japan are increasingly serving as important links between Vietnam and their host societies, contributing not only to stronger people-to-people ties but also to broader economic, cultural and technological collaboration.

Contemporary creativity breathes new life into traditional crafts

Traditional craft materials and techniques are being given a fresh, more contemporary look - younger, more modern and closer to everyday life. In Hanoi, a new contemporary handicraft art space at 61 Trang Tien Street is creating a platform where traditional crafts, creative ideas and the public can come together.

Mooncakes blossom into flowers with traditional tò he techniques

Drawing on the traditional shaping techniques used to make tò he (toy figurines), Nguyen Thi Thuy Duong has applied the craft to mooncake making, creating lifelike lotus flowers, seed pods and floral arrangements with intricate details.

Vietnam marks National Day with tribute to President Ho Chi Minh in France

France holds an important place in Nguyen Ai Quoc–Ho Chi Minh’s revolutionary journey, During his time there, he lived, worked, studied and engaged in political activities, gradually finding the right path to national liberation and laying the ideological and political groundwork for the Vietnamese revolution.

Ho Chi Minh City brings culture closer to everyday life

Ho Chi Minh City is bringing culture closer to everyday life by transforming public spaces, heritage and the arts into engines of creativity, community engagement and sustainable development.

Digital transformation opens up new space for performing arts

The shift highlights how technology is opening up new avenues for the development of the performing arts while bringing them closer to audiences.

Da Nang promotes distinctive cuisine as key tourism attraction

As travellers increasingly seek authentic local experiences, the central coastal city of Da Nang is stepping up efforts to integrate cuisine into tourism itineraries, linking culinary promotion with destination branding and cultural preservation.

Golden Season Festival celebrates highland hues, aspirations for development

Running through October, it features a wide range of distinctive experiential activities, including a Mong flute performance contest, ethnic costume displays, a competition to create traditional patterns using beeswax, banh day (glutinous rice cake) pounding and lively street parades.

Buon Ma Thuot, a city beneath ancient trees

Few cities in Vietnam have retained boulevards shaded by towering old trees quite like Buon Ma Thuot in Dak Lak. Perched on a plateau more than 500 metres above sea level, the city has developed a distinctive urban ecosystem beneath its leafy canopy.

Political-artistic programme highlights value of independence, aspirations for development

The August Revolution of 1945 stands as one of the most glorious milestones in Vietnam’s history of national construction and defence. Its great victory broke the chains of colonial rule, transforming the Vietnamese people from a nation deprived of independence into masters of their own country and opening an era of national independence associated with socialism.

Vietnam to send 498-member delegation to 20th ASIAD in Japan

The delegation comprises top athletes competing in key sports including athletics, shooting, swimming, martial arts (wushu, karate, taekwondo and jujitsu), sepak takraw, rowing, canoeing, football, volleyball, golf, fencing and weightlifting. It will also include officials, doctors and international experts.

Hanoi builds four-season tourism appeal

Hanoi’s tourism events are increasingly designed to inspire exploration beyond individual festivals. At the Hanoi Tourism Gift Festival, for instance, visitors can make handicrafts with artisans, explore destinations through virtual reality and discover new tours and tourism stimulus programmes.

Eifman’s Eugene Onegin to make Vietnam premiere

Eugene Onegin will be staged in Ho Chi Minh City from October 21 to 24 at Hoa Binh Theatre and in Hanoi from October 28 to 31 at the Cultural Friendship Palace.

Vietnam taps community tourism potential for sustainable development

The tourism market is shifting from sightseeing towards living and connecting with destinations. Visitors increasingly seek authentic and locally rooted experiences, interaction with local people, culture and nature, as well as small-group and personalised trips with limited environmental impact and clear benefits for communities.

Cultural vitality of mountainous markets

Amid the fast pace of modern life, mountainous markets in Dien Bien province continue to attract visitors while preserving the distinctive culture of local ethnic communities. More than places to buy and sell everyday goods, these markets are also spaces for cultural activities, social gatherings and community interaction. They help preserve traditional identities while creating new opportunities for community-based tourism.