Happy Vietnam (VNA)

Czech festival showcases story of youthful, culturally rich Vietnam

Centred on presenting a Vietnam that is youthful and dynamic while remaining deeply rooted in cultural identity, the festival offered a diverse programme combining exhibitions, cultural experiences, cuisine, performing arts and film, contributing to the promotion of Vietnam’s image and people to Czech and international audiences.

Young generation helps Vietnam’s Xam singing reach the world

Xam singing, a folk art form with a history of more than 700 years, is not only a distinctive form of performance but also a living archive of Vietnamese cultural memory, reflecting everyday life, emotions, and aspirations across generations.

Hanoi festival celebrates cultural heritage of lotus

The festival is part of Hanoi's strategy to boost its cultural industries by transforming cultural heritage into a driver of socio-economic development while preserving and promoting the city's traditional cultural values.

Vietnam emerges as tourism hotspot on global map

According to online travel platform Agoda, searches for accommodation in Vietnam by Chinese travellers surged 164% year-on-year in the first five months of 2026, the fastest growth among international source markets.

Vietnam launches first national awards for cultural industries

Vietnam’s cultural industries currently comprise around 70,000 active enterprises, generating employment for more than 3 million workers and contributing an estimated 2.5–3% of GDP. Several localities have also developed creative ecosystems, innovation hubs, and effective cultural economy models.

Lao Cai preserves cultural heritage, creating sustainable livelihoods from traditional crafts

Among the province’s success stories is Ta Phin commune, one of Lao Cai’s earliest community-based tourism destinations and a locality renowned for its diverse traditional occupations that provide stable and sustainable livelihoods for ethnic minority communities.

Hanoi adopts framework to boost night-time economy development

The resolution encourages a wide range of cultural, artistic and tourism activities, including performances, exhibitions, film screenings, presentations of traditional and intangible cultural heritage, and other programmes held in public spaces, pedestrian streets, heritage sites, theatres, cinemas and cultural venues.

Vietnam showcases cultural identity at Asian Festival in Bulgaria

The annual event is one of Bulgaria’s largest international cultural festivals, attracting more than 20,000 visitors, including local residents, international tourists and members of Asian communities living and working in the country.

Memorial service honours fallen soldiers, civilians of 1968 Tet Offensive

Participants offered incense and observed a solemn minute of silence in remembrance of those who sacrificed their lives during one of the most significant campaigns in Vietnam’s struggle for national independence and reunification.

Ho Chi Minh City, TikTok join hands to spread local culture, cuisine

In Ho Chi Minh City, the flagship campaign, titled “Touching Heritage”, is set to be launched in Saigon, Ben Thanh, and Cho Lon wards via short videos, livestreams, and other interactive digital formats.

Party official urges Farmers’ Union to drive innovation, place farmers at centre of development

Farmers must be regarded as the centre, key stakeholder, goal, and driving force of all activities of the Vietnam Farmers’ Union, said Politburo member and Permanent member of the Party Central Committee’s Secretariat Tran Cam Tu.

Vietnam’s culture development in digital era

Under the Politburo's Resolution No. 80-NQ/TW, issued on January 7, 2026, culture is defined as the spiritual foundation of society, an important endogenous resource, a driver of socio-economic development and a source of national soft power. In the new era, cultural values are expected to permeate all aspects of life, serving as a foundation, resource, catalyst and regulatory force for the country’s rapid and sustainable development.

‘Pho’ finds its flavour across Europe in cultural roadshow

Spreading Vietnamese cultural identity in digital space

In the context of deep international integration, cultural identity serves as both a “shield” against assimilation and a defining marker of a nation’s image. Protecting and promoting uniquely Vietnamese cultural values has therefore become a pressing task, particularly in an increasingly complex digital environment.

Vietnam earmarks at least 2% of annual state budget for cultural development

The resolution stipulates that cultural spending will be increased in line with development needs in each period to implement the Party’s guidelines and the State’s policies.

Vietnamese cuisine gains global spotlight through leaders’ street food moments

In recent years, Vietnamese dishes have gained wider global recognition through travellers and international rankings. A social media group named “Vietnam Banh Mi Appreciation Society,” with nearly 200,000 foreign members, is dedicated to reviewing banh mi from street stalls to established shops, reflecting growing international enthusiasm for the dish.

Boosting traditional arts talents key to preserving cultural heritage

Politburo’s Resolution No. 80 on developing Vietnamese culture places a stronger emphasis on nurturing talent in traditional arts. It is expected to breathe fresh life into Vietnam’s cultural heritage, as these art forms face mounting challenges in the modern entertainment landscape.

Cho Ro ethnic minority group's Sayangva festival recognised as national intangible cultural heritage

Sayangva is the most important traditional festival of the Cho Ro community in Dong Nai. Deeply rooted in agricultural beliefs, it expresses gratitude to heaven and earth and deities, especially the Rice Goddess, while praying for bumper harvests and prosperous lives.

Vietnamese agricultural products restructured to affirm global standing

In recent years, the sector has shifted from a production-oriented mindset to an agricultural economic approach. Instead of focusing mainly on output, it now prioritises quality, added value and brand building.

Resolution 80: Culture as “glue” to bind communities, strengthen social consensus

When placed in its proper role, culture can serve as the “glue” that binds communities, reinforces identity, strengthens social consensus and provides a solid spiritual foundation for sustainable development.